COVID-19 has affected the behaviour of the Indonesian consumer.
Many organisations are responding to this change as a business slow-down. As a Marketer, you’re under pressure to meet business targets with a reduced budget.
But it doesn’t have to be that way.
Indonesian consumers have merely shifted their behaviour as our data shows, by going digital.
So imagine if you understood this new digital consumer. And only had to pay for tangible outcomes from them: like credit card sign-ups, app registrations, approved loan applications and more.
RESULTS
Outcome
Deliverables agreed based on your business objectives
Cost Modelling
Perform a cost-per-acquisition audit to provide a cost-outcome proposal
Campaign
Acquire customers via multi-channel campaigns (or as we like to call it: Performance Marketing on steroids)
Reporting
Reporting on audience insights, creative optimisation, learnings & recommendations
How ADA’s Customer Acquisition Model Works For You
With an pay-per-outcome pricing model, you get to choose the outcome — successful loan applications, purchase of a luxury vehicle, down payment of a college student’s first-year fees, app registrations, or whatever works for your business.
Agree with us on the price you’re willing to pay for this outcome, so that your digital investment gives you results.
Then leave the rest to us.
Hear About It From Our Expert
Faraz Khan, ADA’s Regional Head of Customer Acquisition, tell us more.
Outcome
Deliverables agreed based on your business objectives
Cost Modelling
Perform a cost-per-acquisition audit to provide a cost-outcome proposal
Campaign
Acquire customers via multi-channel campaigns (or as we like to call it: Performance Marketing on steroids)
Reporting
Reporting on audience insights, creative optimisation, learnings & recommendations
Frequently Asked Questions
I’m measured on website traffic, engagement, and brand awareness. How is a model like this relevant to me?
Imagine if you started delivering results that actually meant revenue to the business, for example, a successful credit card application, personal loan approval or booking of a new home? No longer would your team be seen as a nice-to-have (especially when budgets are tight), but a true business partner.
How we generated a 50% increase in new sign-ups for ClassPass
How mobile marketing helped to gather over 50,000 reviews during a hassle-free product sampling exer...
How is this different from my existing agreements with my agency?
Most agencies might operate on vanity metrics like clicks, website traffic, likes and shares. Perhaps your agency works with you on a cost-per-acquisition (CPA) model. But these acquisitions may not always turn into business results. Example:
Imagine you’re running a campaign to acquire customers for the launch of a new residential property. The basic idea is to get people to sign up online, where they book a time for viewing the property. Since the lifetime value (total revenue a business can reasonably expect from a single customer account) of a home purchase is a substantial amount, the marketer would often agree to a large CPA. But if you define yours as “each successful viewing” of the property, that might backfire. Because out of 200 viewings of the property, perhaps only a handful would turn into actual customers.
Learn how an international luxury skincare brand in Thailand pivot from 80% offline sales to achievi...
How we generated a 50% increase in new sign-ups for ClassPass
What happens to my in-house performance marketing team?
We serve to make your in-house performance marketing get better results and look good. We focus our effort on providing consumer insights, then enhancing and constantly adjusting the campaigns, and finally reporting back on results. Which leaves time for your in-house team to focus on better strategies, truly understanding what the consumer wants, constantly aligning campaigns and tactics with business goals.
4 key consumer insights retailers need to know as we approach a very different year-end sale season.
Learn how an international luxury skincare brand in Thailand pivot from 80% offline sales to achievi...
How mobile marketing helped to gather over 50,000 reviews during a hassle-free product sampling exer...
Our knowledge of digital marketing is still basic. Is this model relevant to me?
Yes. We’re digital marketing experts and have worked with clients with varying levels of digital marketing maturity across industries like banking, insurance, telco, consumer goods and more. In Indonesia, we count Frisian Flag, Djarum, Tokopedia, Toyota as some of our clients. We can help you understand what needs to be done to make your marketing work so it delivers the results you need, in these difficult times.
How we generated a 50% increase in new sign-ups for ClassPass
4 key consumer insights retailers need to know as we approach a very different year-end sale season.
Make ADA’s Customer Acquisition Model Work for Your Business
If you would like to try out our “pay-per-outcome” approach to digital advertising, feel free to get in touch with our customer acquisition expert.

ADA in Indonesia
Frequently Asked Questions
I’m measured on website traffic, engagement, and brand awareness. How is a model like this relevant to me?
Imagine if you started delivering results that actually meant revenue to the business, for example, a successful credit card application, personal loan approval or booking of a new home? No longer would your team be seen as a nice-to-have (especially when budgets are tight), but a true business partner.
Learn how an international luxury skincare brand in Thailand pivot from 80% offline sales to achievi...
How mobile marketing helped to gather over 50,000 reviews during a hassle-free product sampling exer...
How is this different from my existing agreements with my agency?
Most agencies might operate on vanity metrics like clicks, website traffic, likes and shares. Perhaps your agency works with you on a cost-per-acquisition (CPA) model. But these acquisitions may not always turn into business results. Example:
Imagine you’re running a campaign to acquire customers for the launch of a new residential property. The basic idea is to get people to sign up online, where they book a time for viewing the property. Since the lifetime value (total revenue a business can reasonably expect from a single customer account) of a home purchase is a substantial amount, the marketer would often agree to a large CPA. But if you define yours as “each successful viewing” of the property, that might backfire. Because out of 200 viewings of the property, perhaps only a handful would turn into actual customers.
4 key consumer insights retailers need to know as we approach a very different year-end sale season.
How mobile marketing helped to gather over 50,000 reviews during a hassle-free product sampling exer...
What happens to my in-house performance marketing team?
We serve to make your in-house performance marketing get better results and look good. We focus our effort on providing consumer insights, then enhancing and constantly adjusting the campaigns, and finally reporting back on results. Which leaves time for your in-house team to focus on better strategies, truly understanding what the consumer wants, constantly aligning campaigns and tactics with business goals.
4 key consumer insights retailers need to know as we approach a very different year-end sale season.
Learn how an international luxury skincare brand in Thailand pivot from 80% offline sales to achievi...
Our knowledge of digital marketing is still basic. Is this model relevant to me?
Yes. We’re digital marketing experts and have worked with clients with varying levels of digital marketing maturity across industries like banking, insurance, telco, consumer goods and more. In Indonesia, we count Frisian Flag, Bank Mandiri, Djarum, Tokopedia, Toyota, BCA as some of our clients. We can help you understand what needs to be done to make your marketing work so it delivers the results you need, in these difficult times.
How we generated a 50% increase in new sign-ups for ClassPass
How mobile marketing helped to gather over 50,000 reviews during a hassle-free product sampling exer...
Make ADA’s Customer Acquisition Model Work for Your Business
If you would like to try out our “pay-per-outcome” approach to digital advertising, feel free to get in touch with our customer acquisition expert.

ADA in Indonesia
4 key consumer insights retailers need to know as we approach a very different year-end sale season.
How we generated a 50% increase in new sign-ups for ClassPass