Most agencies might operate on vanity metrics like clicks, website traffic, likes and shares. Perhaps your agency works with you on a cost-per-acquisition (CPA) model. But these acquisitions may not always turn into business results. Example:

Imagine you’re running a campaign to acquire customers for the launch of a new residential property. The basic idea is to get people to sign up online, where they book a time for viewing the property. Since the lifetime value (total revenue a business can reasonably expect from a single customer account) of a home purchase is a substantial amount, the marketer would often agree to a large CPA. But if you define yours as “each successful viewing” of the property, that might backfire. Because out of 200 viewings of the property, perhaps only a handful would turn into actual customers.

We serve to make your in-house performance marketing get better results and look good. We focus our effort on providing consumer insights, then enhancing and constantly adjusting the campaigns, and finally reporting back on results. Which leaves time for your in-house team to focus on better strategies, truly understanding what the consumer wants, constantly aligning campaigns and tactics with business goals.

Yes. We’re digital marketing experts and have worked with clients with varying levels of digital marketing maturity across industries like banking, insurance, telco, consumer goods and more. In Indonesia, we count Frisian Flag, Bank Mandiri, Djarum, Tokopedia, Toyota, BCA as some of our clients. We can help you understand what needs to be done to make your marketing work so it delivers the results you need, in these difficult times.