Hidden

Customer Acquisition | Outcome-Driven For Marketing

Struggling to Acquire Customers on a Slashed Marketing Budget?

Struggling to
Acquire
Customers
on a Slashed
Marketing
Budget?

COVID-19 has affected the behaviour of the Indonesian consumer.

Many organisations are responding to this change as a business slow-down. As a Marketer, you’re under pressure to meet business targets with a reduced budget.

But it doesn’t have to be that way.

Indonesian consumers have merely shifted their behaviour as our data shows, by going digital.

So imagine if you understood this new digital consumer. And only had to pay for tangible outcomes from them: like credit card sign-ups, app registrations, approved loan applications and more.

NO MORE JUNK LEADS!
pay only for
TANGIBLE
RESULTS
which bring revenue, such as credit card sign-ups, app registrations, approved loan applications, and more!
arrow
arrow

Outcome

Deliverables agreed based on your business objectives

Cost Modelling

Perform a cost-per-acquisition audit to provide a cost-outcome proposal

Campaign

Acquire customers via multi-channel campaigns (or as we like to call it: Performance Marketing on steroids)

Reporting

Reporting on audience insights, creative optimisation, learnings & recommendations

How ADA’s Customer Acquisition Model Works For You

With an pay-per-outcome pricing model, you get to choose the outcome — successful loan applications, purchase of a luxury vehicle, down payment of a college student’s first-year fees, app registrations, or whatever works for your business.

Agree with us on the price you’re willing to pay for this outcome, so that your digital investment gives you results.

Then leave the rest to us.

Hear About It From Our Expert

Faraz Khan, ADA’s Regional Head of Customer Acquisition, tell us more.

Outcome

Deliverables agreed based on your business objectives

Cost Modelling

Perform a cost-per-acquisition audit to provide a cost-outcome proposal

Campaign

Acquire customers via multi-channel campaigns (or as we like to call it: Performance Marketing on steroids)

Reporting

Reporting on audience insights, creative optimisation, learnings & recommendations

Frequently Asked Questions

I’m measured on website traffic, engagement, and brand awareness. How is a model like this relevant to me?

Imagine if you started delivering results that actually meant revenue to the business, for example, a successful credit card application, personal loan approval or booking of a new home? No longer would your team be seen as a nice-to-have (especially when budgets are tight), but a true business partner.

How is this different from my existing agreements with my agency?

Most agencies might operate on vanity metrics like clicks, website traffic, likes and shares. Perhaps your agency works with you on a cost-per-acquisition (CPA) model. But these acquisitions may not always turn into business results. Example:

Imagine you’re running a campaign to acquire customers for the launch of a new residential property. The basic idea is to get people to sign up online, where they book a time for viewing the property. Since the lifetime value (total revenue a business can reasonably expect from a single customer account) of a home purchase is a substantial amount, the marketer would often agree to a large CPA. But if you define yours as “each successful viewing” of the property, that might backfire. Because out of 200 viewings of the property, perhaps only a handful would turn into actual customers.

What happens to my in-house performance marketing team?

We serve to make your in-house performance marketing get better results and look good. We focus our effort on providing consumer insights, then enhancing and constantly adjusting the campaigns, and finally reporting back on results. Which leaves time for your in-house team to focus on better strategies, truly understanding what the consumer wants, constantly aligning campaigns and tactics with business goals.

Our knowledge of digital marketing is still basic. Is this model relevant to me?

Yes. We’re digital marketing experts and have worked with clients with varying levels of digital marketing maturity across industries like banking, insurance, telco, consumer goods and more. In Indonesia, we count Frisian Flag, Djarum, Tokopedia, Toyota as some of our clients. We can help you understand what needs to be done to make your marketing work so it delivers the results you need, in these difficult times.

Make ADA’s Customer Acquisition Model Work for Your Business

If you would like to try out our “pay-per-outcome” approach to digital advertising, feel free to get in touch with our customer acquisition expert.

Faradi Bachri
Faradi Bachri
Country Director
ADA in Indonesia

Frequently Asked Questions

I’m measured on website traffic, engagement, and brand awareness. How is a model like this relevant to me?

Imagine if you started delivering results that actually meant revenue to the business, for example, a successful credit card application, personal loan approval or booking of a new home? No longer would your team be seen as a nice-to-have (especially when budgets are tight), but a true business partner.

How is this different from my existing agreements with my agency?

Most agencies might operate on vanity metrics like clicks, website traffic, likes and shares. Perhaps your agency works with you on a cost-per-acquisition (CPA) model. But these acquisitions may not always turn into business results. Example:

Imagine you’re running a campaign to acquire customers for the launch of a new residential property. The basic idea is to get people to sign up online, where they book a time for viewing the property. Since the lifetime value (total revenue a business can reasonably expect from a single customer account) of a home purchase is a substantial amount, the marketer would often agree to a large CPA. But if you define yours as “each successful viewing” of the property, that might backfire. Because out of 200 viewings of the property, perhaps only a handful would turn into actual customers.

What happens to my in-house performance marketing team?

We serve to make your in-house performance marketing get better results and look good. We focus our effort on providing consumer insights, then enhancing and constantly adjusting the campaigns, and finally reporting back on results. Which leaves time for your in-house team to focus on better strategies, truly understanding what the consumer wants, constantly aligning campaigns and tactics with business goals.

Our knowledge of digital marketing is still basic. Is this model relevant to me?

Yes. We’re digital marketing experts and have worked with clients with varying levels of digital marketing maturity across industries like banking, insurance, telco, consumer goods and more. In Indonesia, we count Frisian Flag, Bank Mandiri, Djarum, Tokopedia, Toyota, BCA as some of our clients. We can help you understand what needs to be done to make your marketing work so it delivers the results you need, in these difficult times.

Make ADA’s Customer Acquisition Model Work for Your Business

If you would like to try out our “pay-per-outcome” approach to digital advertising, feel free to get in touch with our customer acquisition expert.

Faradi Bachri
Faradi Bachri
Country Director
ADA in Indonesia

Case Studies – How we’ve helped Indonesian brands achieve their outcomes

FREE Digital Audit Form | Indonesia – Customer Acquisition Workshop 2020

Don't miss the chance to be one of the 3 winners to get a free Digital Audit from us. Register

Customer Acquisition Workshop 2020 | Indonesia

Introducing ADA’s cost-per-outcome model where you only pay for tangible results.

Gaming Moms | Friesland Campina Case Study | Indonesia

How a startling insight helped us create 16% uplift in purchase intent for a dairy based product for toddlers in Indonesia.

Reclaim Top-of-Mind Awareness for Starbucks in Jakarta | Starbucks Case Study | Indonesia

Reclaiming Starbucks’ position of being the leading brand for coffee in Jakarta.

Driving New Customer Acquisition with SMS Marketing | Samsung Case Study | Indonesia

Instant rewards can increase customer propensity to spend by 68%. Samsung used this to sell over 330,000 tablets.

4 Million Cups of Pop Mie Sold | Indofood Case Study | Indonesia

Leveraging on SMS to sell 4 Million cups of Pop Mie for Indofood through gamification.

Acquiring Verified Leads for Insurance | AXA Mandiri Case Study | Indonesia

How we acquired 58% above the set target of verified leads for AXA Mandiri’s insurance services through SMS marketing.

Bridging The Digital Gap | Kalbe Farma Studi Kasus | Indonesia

Sebuah studi kasus tentang Kalbe menjangkau pasien kanker yang tidak paham digital dan meningkatkan pelanggan yang kembali sebesar 40% dengan kampanye pemasaran berbasis data.

Online-to-Offline (O2O) Attribution with XACT Insights | Banking Case Study | Singapore

How ADA helped a leading regional bank with a strong presence in Singapore translate and attribute its online marketing efforts to offline customer footfall.

17x Increase in Gross Transaction Value (GTV) | Boost e-Wallet Case Study | Malaysia

A case study on how agile adaptation with data-driven insights helped Boost grow over 400% in a predominantly cash society.

350 Credit Card Sign Ups in Less than a Month | Banking Case Study | Thailand

Data made the difference. The bank needed new credit card users – we got them that and more.