Will your consumers spend?
Our advice: Don’t go dark during these times.
ADA’s data shows that during the COVID-19 crisis, consumer behaviour has shifted, but there are still opportunities. Customers still want to hear from you.
For example, The Adaptive Shopper persona in Malaysia switched to online shopping due to the Movement Control Order (MCO). There are 350,000 of these Adaptive Shoppers in Malaysia. Some of them dropped off after the initial surge due to soaring prices and or limited stocks availability. But it’s still possible to reach these personas through improved customer experience, assurance of reliability, and peace of mind.
Physical restrictions in most countries mean on-set or physical video shoots are almost impossible -but these constraints do not mean you have to go under the radar.
Our data shows that your audiences still want to hear from you. With the restricted movement order imposed in most countries globally, and with shooting and production coming to a complete halt, we understand that it won’t be easy to create content pieces that are relevant.
We can help you turn your old into new.
We can rework your old videos for new audiences or cut your video into multiple short blurbs to reach different personas. Whatever that works for your brand, we can provide it starting from only US$108 per video (T&C apply).
How we combine creative and data to produce video content that’s personalised and tailored, enhancing brand relevance along the way.