Create Agility with a
Composable MarTech Stack



27 April 2022


10AM (GMT+8)


Nicola Ayan

Director, Technology and Growth

Optimizely, Asia Pacific & Japan


Yih Cheng Yak

Head of Consulting, Marketing Technology


Marketers are pressured to deliver greater time to value (TTV) even with a less than ideal marketing technology stack that was inherited or locked in with a contract of 3 – 5 years. But it isn’t impossible – marketers can drive the agility that is required to deliver better conversion and customer lifetime value with the composable approach.  

Join us for this special webinar with ADA and Optimizely to tackle this topic and answer these questions: 

  • What is the composable approach? 
  • How can my brand get time to value with different levels of personalisation, data connection, and customer journey orchestration?  
  • How can my team increase our productivity even with lean manpower?