The COVID-19 pandemic has forced lifestyle changes on all of us. Although Southeast Asians are confining themselves at home, our data shows that this hasn’t restrained most from their daily activities. Physical habits are now simply becoming digital habits.

While others have adapted their digital footprint to cope with their present and foreseeable future challenges, Southeast Asian consumers are still shopping, ordering in, socialising, and working just as hard. Simply put, your consumers haven’t disappeared, they’ve merely adopted a different persona, each with different needs.

During this period, don’t go dark on your customers. Instead, reach them through their crisis personas. Get a sneak peek of our groundbreaking crisis personas from our webinar presentation by Anurag Gupta, Chief of Agency & COO, and JS Cardinal, Director of Product and Client Solutions.