Crisis Personas – Target personas emerging from COVID-19

Hypertargeting with our Ground Breaking Crisis Personas

The COVID-19 (Coronavirus) pandemic has forced lifestyle changes on all of us. Although Southeast Asians are confining themselves at home, our data shows that this hasn’t restrained most from their daily activities. Physical habits are now simply becoming digital habits.

While others have adapted their digital footprint to cope with their present and foreseeable future challenges, Southeast Asian consumers are still shopping, ordering in, socialising, and working just as hard. Simply put, your consumers haven’t disappeared, they’ve merely adopted a different persona, each with different needs.

During this period, don’t go dark on your customers. Instead, reach them through their crisis personas. Get a sneak peek of our groundbreaking crisis personas from our webinar presentation by Anurag Gupta, Chief of Agency & COO, and JS Cardinal, Director of Product and Client Solutions.

A graph of yearning traveller and social citizen persona emerging in marketing for brand

Hypertargeting with our Ground Breaking Crisis Personas

Make every dollar count and up your digital marketing game through our Crisis Personas. Formulated by data experts using XACT, our proprietary data management platform with over 375 million datasets, these personas represent insights drawn from actual digital footprint and not just creative hunches.

In Other News

Our crisis personas have been featured! Here are some of our news and articles that have been published around the web. For more information, contact us.


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Rozy Laxana

Head of Business Insights

Rozy Laxana

With more than 25 years of experience in Consumer Insights, Data Analytics, and Marketing across South Asia and Southeast Asia, Rozy serves as the Regional Practice Head of Business Insights & Analytics. She leads a team of passionate insight experts to provide data-driven solutions and harness positive business outcomes. Her team of data analysts, data scientists, business consultants, and industry experts work closely to collect invaluable data points, build relevant models, and extract the right consumer insights with the aim of driving better decisions in the corporate world.

Deep-diving into customer behaviour, analytics, and consumer insights has resulted in the strengthening of clients’ database via Data Enrichment, streamlining Customer Lifecycle Management (CLM) processes, and delivering Consumer Personas and Next Best Offer Models to trigger usage upliftment.

Previously as the Managing Director of Sri Lanka, she set up the local market operations and led the team of digital experts to deliver comprehensive data-led digital solutions. She has a track record of driving business results and maximizing profitability for over 1000 clients through exceptional digital marketing strategies on multiple platforms.

On a personal note, Rozy is exceptionally passionate about coaching and mentoring, and she looks forward to building the next generation of leaders.

To know about what she does and her plans for Business Insights & Analytics, contact her at