Crisis Personas – Target personas emerging from COVID-19

Hypertargeting with our Ground Breaking Crisis Personas

The COVID-19 (Coronavirus) pandemic has forced lifestyle changes on all of us. Although Southeast Asians are confining themselves at home, our data shows that this hasn’t restrained most from their daily activities. Physical habits are now simply becoming digital habits.

While others have adapted their digital footprint to cope with their present and foreseeable future challenges, Southeast Asian consumers are still shopping, ordering in, socialising, and working just as hard. Simply put, your consumers haven’t disappeared, they’ve merely adopted a different persona, each with different needs.

During this period, don’t go dark on your customers. Instead, reach them through their crisis personas. Get a sneak peek of our groundbreaking crisis personas from our webinar presentation by Anurag Gupta, Chief of Agency & COO, and JS Cardinal, Director of Product and Client Solutions.

A graph of yearning traveller and social citizen persona emerging in marketing for brand

Hypertargeting with our Ground Breaking Crisis Personas

Make every dollar count and up your digital marketing game through our Crisis Personas. Formulated by data experts using XACT, our proprietary data management platform with over 375 million datasets, these personas represent insights drawn from actual digital footprint and not just creative hunches.

In Other News

Our crisis personas have been featured! Here are some of our news and articles that have been published around the web. For more information, contact us.


Share on facebook
Share on twitter
Share on linkedin

Ready to grow your business with actionable insights?

Our business insights experts are ready to help you get a clearer picture of your data and consumers.

Vittorio Furlan

Head of Business Insights


Vittorio Furlan

Vittorio leads Business Insights, a team dedicated to providing data driven solutions to gain positive business outcomes. Working closely with data analysts, data scientists, business consultants and industry experts, he uses artificial intelligence and machine learning, builds data lakes and analytics centres of excellence – with the aim to drive better decision making in the corporate world.

As a management consultant, he has worked with clients to define and implement their digital, data and analytics strategy. Among his accomplishments, he has helped banks to drastically improve customer experience, telcos to make use of their data and education providers to improve students’ performance.

He came to Malaysia to drive the growth of EY Data and Analytics where he created a full-fledged practice offering strategy, data science & engineering, and big data solutions.

On a personal note, he is a strong believer of “mens sana in corpore sano” – a Krav Maga practitioner, a trail runner and a biker even. A global citizen, he is fluent in English and Italian – has lived in Europe, UK, Middle East, Australia, and New Zealand and holds impressive credentials from Computer Science degrees to MBAs.