Content Overview

Content Guide

Users can view content score summaries across multiple marketplaces in this section. This tab shows the percentage and the average score for each brand.  It gives users a summary of products’ content scores across all platforms including: 

  • Total Store Tracked 
  • Average Content Scores 
  • Content Score for Each Platform

ADA Digital Shelf Content Overview

Content Score Metrics 

Each SKU is tracked and content score is computed based on the following data points: 

Data Points 

Weightage 

Product Name/Title has at least 30 characters 

10% 

Mandatory attributes are all filled-in 

10% 

Short description is at least 5 bullet points 

10% 

Long description is at least 30 words long 

10% 

Long description has at least 1 image 

10% 

Has at least 3 images in the product display page 

20% 

Has at least 1 Showcase Image of 1:1 ratio 

10% 

Has at least 1 Showcase Image of 3:4 ratio 

10% 

Has at least 1 Brand Video 

10% 

Total 

100% 

Each SKU is then scored as excellent, good or to be improved depending on the product total content score. 

Scoring 

Criteria 

Excellent 

100% Content Score 

Good 

Minimum of 80% Content Score 

To be Improved 

Minimum of 60% Content Score 

Users can hover over the average content score for each marketplace to view the total number of products and the percentage share that falls under each score. 

Digital shelf built for your management team

Brand Content Score 

This tab shows the content score across all brands and find out which areas to optimise. 

Users can also hover over the results to view the total number of products and the percentage share that falls for each brand. 

All reports and insights are available for download by clicking the button next to “Learn More”.

Who Can Help?

For more inquiries, feel free to send us a message or email us at support.digitalshelf@ada-asia.com. We are happy to assist you with your concerns.