Users can view content score summaries across multiple marketplaces in this section. This tab shows the percentage and the average score for each brand. It gives users a summary of products’ content scores across all platforms including:
Content Score Metrics
Each SKU is tracked and content score is computed based on the following data points:
Product Name/Title has at least 30 characters
Mandatory attributes are all filled-in
Short description is at least 5 bullet points
Long description is at least 30 words long
Long description has at least 1 image
Has at least 3 images in the product display page
Has at least 1 Showcase Image of 1:1 ratio
Has at least 1 Showcase Image of 3:4 ratio
Has at least 1 Brand Video
Each SKU is then scored as excellent, good or to be improved depending on the product total content score.
100% Content Score
Minimum of 80% Content Score
To be Improved
Minimum of 60% Content Score
Users can hover over the average content score for each marketplace to view the total number of products and the percentage share that falls under each score.
Brand Content Score
This tab shows the content score across all brands and find out which areas to optimise.
Users can also hover over the results to view the total number of products and the percentage share that falls for each brand.
All reports and insights are available for download by clicking the button next to “Learn More”.