Getting Mobile Gamers to Press ‘Play’ on SVOD | Indonesia

Case Study Getting Mobile Gamers to Press ‘Play’ on SVOD | Indonesia Tasked with acquiring new streaming video users at the height of the COVID-19 pandemic, ADA delivered a CTR that exceeded historical benchmarks by over 4x . The Opportunities Like many countries in Southeast Asia, Indonesia was forced into a lockdown (known locally as […]

Oppo

Case Study OPPO | Malaysia OPPO was established in 2004 as an electronic and mobile communication manufacturer and has since expanded their global footprint to across 40 countries. The company was set to launch the latest generation of the FIND series – OPPO’s high-end product line, the FIND X3 in Malaysia, March 2021. Its predecessors, FIND X and FIND X2 were respectively […]

Refood

Case Study Refoods Re- is a purpose driven F&B start-up in Singapore. Their healthy, plant-based snacks are made from all-natural, minimally processed and sustainably sourced supplies direct from their farms. Through the power of conscious consumers, they hope to create positive impacts for our planet and its people. Challenges Even though some Singaporeans are conscious about sustainability still the mass […]

Best Practice for Consumer Brands in SEO and SEM: Indonesia Edition

Blog Best Practice for Consumer Brands in SEO and SEM: Indonesia Edition Indonesia’s eCommerce market had a bumper harvest in 2020 with revenue growing 61% to US$33 billion, vaulting it to the 11th largest in the world. But even as consumer brands jump on the bandwagon, they are facing the familiar challenges of standing out […]

Overcoming MarTech Challenges for Agile Marketing Strategies

Chris Wiseman, Head of MarTech ADA addresses on MarTech Challenges

on-demand session Overcoming MarTech Challenges for Agile Marketing Strategies View full video Speaker Chris Wiseman Head of MarTech, ADA Chris came to Asia helping a videogame company set up their digital marketing division. He then went on to work in the digital agency industry working in XM Asia (Mirum) on Nokia. Having been with the agency […]

VELO beats sales target by 150% amid COVID-19 lockdown

Case Study VELO beats sales target by 150% amid COVID-19 lockdown Indonesian nicotine brand sets industry benchmark via first fully-digital launch The Scope Jakarta is home to three million young, progressive smokers, but the coronavirus pandemic led to a city-wide lockdown that prevented them from enjoying the nicotine kick they were used to.  It was in a time of COVID-19 that VELO, the first nicotine pouch in Indonesia, was […]

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This Is Our Everyday Fight

It is now a month after March 8th. The fanfare around International Women’s Day by brands and corporations has markedly dimmed, and chatter around the topic has significantly reduced.