Blog Best Practice for Consumer Brands in SEO and SEM: Indonesia Edition Indonesia’s eCommerce market had a bumper harvest in 2020 with revenue growing 61% to US$33 billion, vaulting it to the 11th largest in the world. But even as consumer brands jump on the bandwagon, they are facing the familiar challenges of standing out […]
As consumers show increasing unpredictability along the path to purchase, the new north star for retailers is no longer O2O, but O2O2O.
In an eCommerce-first world, marketers need to pivot from building beautiful websites to optimising them for the sales journey.
Marketing trends come and go, but good UX is forever. Here’s why brands should lean into UX to elevate customer engagement.
ADA Appoints Sherry Tan from Lazada as Regional Head of eCommerce which will be responsible for delivering integrated commerce services to ADA’s current and potential clients.
For data-savvy brands, integrating CDPs into the MarTech stack may be the key to unlocking the next level of digital marketing competitiveness.
Building and integrating a functional MarTech stack has never been more important for brands. Here’s how to get it right.
In today’s digital era, most businesses already have some form of marketing technology – also known as MarTech – in place.
Marketers face five key hurdles that can slow down their efforts to build an efficient and effective MarTech strategy.
The COVID-19 pandemic made Indonesia one of the hottest markets for eCommerce, and the time is now for brands to ignite sales growth by leveraging on MarTech.