We empowered a leading retail group to drive revenue growth with advanced data analytics dashboards

The Results

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The Execution

TMRW, a dynamic venture backed by the prestigious Aditya Birla Group, is poised to revolutionize India's fashion and lifestyle landscape. With a visionary approach, TMRW is on a mission to construct the nation's premier House of Brands, setting the stage for unparalleled growth in the direct-to-consumer (D2C) sector across India.

Our client's leadership faced a pressing challenge: a lack of visibility into business performance and key metrics due to unorganized data. This deficiency not only inhibited their ability to measure profitability accurately, particularly CM2, but also undermined investor confidence, as CM2 tracking is a key investor initiative. Urgent action was needed to implement a solution that enabled real-time data tracking and informed decision-making to ensure profitability and investor satisfaction.

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The Approach

By leveraging the capabilities of the BI tool Metabase, we have successfully developed a robust CXO Dashboard designed to provide comprehensive insights into key performance indicators (KPIs).

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This dashboard meticulously covers essential metrics such as Gross Merchandise Value (GMV), Net Sales Value (NSV), Gross Margin, Seller Expenses, Contribution Margin 1 (CM1), Marketing Spends, and Contribution Margin 2 (CM2) at various levels including brand, platform, category, and style.

The implementation of this dashboard has proven instrumental in enabling users to monitor the impact of even minor experiments and adjustments in real-time, thereby enhancing the understanding of profitability dynamics for the brand.

By resolving this critical issue, stakeholders are now empowered to extract actionable insights and make informed decisions based on the wealth of data at their disposal. This sophisticated solution represents a significant advancement in client’s analytical capabilities, fostering a more agile and data-driven approach to decision-making within their organization.

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