Know Your Customers
Use data to increase lifetime value of existing customers and minimise/manage churn.
- Linking of 1st Party and 3rd Party Data
- Actionable Insights
- Predictive Models
- Consulting Services
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Enrich your 1st party data by merging it with XACT, our proprietary Data Management Platform (DMP) to enhance your existing customer data and gain a 360-degree customer visibility. Make better decisions with information on your customers’ affluent level, telco carrier, and interests.
Map telco 1st party data with ADA’s rich database of device ID (IFA) to gain a 360-degree customer view.
ADA's network sniffer programme is able to match the device ID (IFA) in XACT DMP using a telco’s customer mobile number (MSISDN) to enrich your customer personas.
The tools that power ADA’s Telco Intelligence Solution:
The ultimate tool that helps mobile device manufacturers monitor their market share against that of their competitors.
A heatmap tool that displays the density of a target audience in a particular location. Improve marketing strategies and grow your business by identifying your business hotspots, consumer lifestyles, and behaviours.
ADA Analytics Powered by Cosmose AI allows you to understand the behaviour of consumers: Which stores they visit and if they purchased items, allowing you to target these individuals via digital platforms and bring them to you.