Consumer Enrichment

Enrichment of first party data through ADA’s proprietary XACT database

XACT Segment

Extraction of IFAs for custom audience segments created through XACT segmentation in order to reach as many of them as possible through various social and programmatic platforms / channels with customised messages based on their interests.

Extraction of IFAs for custom audience segments created through XACT segmentation

Persona Insights

We produce user segmentation insights report designed based on customized personas, including in-dept analysis on online/ offline behavior, demographic & peak time of app usage.

Exploration of Relevant Customised Personas

Extraction of exhaustive list of POIs and Apps to explore the relevant attributes that contribute to the customised persona of interest – industry specific​

Generation of Top Customised Personas

Finalisation of top customised personas which are relevant to the industry based on chosen POIs / Apps​

Persona Insights Report

Enrich each of the customised persona with information as shown:​

  • Peak time of app usage​
  • Socio-demographic profile​
  • Offline behaviours ​
  • Online behaviours​

Data Enrichment

Advancing client’s own customer data with ADA’s pool of consumer insights to gain a 360-degree customer view.

Advancing client’s own customer data with ADA’s pool of consumer insights to gain a 360-degree customer view

Explore More Business Insights & Analytics

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Rozy Laxana

Head of Business Insights
& Analytics

Rozy Laxana

A veteran professional, Rozy has more than 25 years of experience in Consumer Insights, Data Analytics, and Marketing across South and Southeast Asia with a recent focus on building the digital media landscape and introducing data-driven, outcome-based marketing in Sri Lanka.
 
Rozy currently serves as the Head of Business Insights at ADA, leading a team of passionate insight experts to provide data-driven solutions and harness positive business outcomes.
 
On a personal note, Rozy is exceptionally passionate about coaching and mentoring, and she looks forward to building the next generation of leaders.
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