composite of hand using smartphone with graphics to gain app insights

App Insights

Track market shares of installed app by country, region, or state level.

Understand user profiles of different apps and draw insights for target groups for individual app of interest.

Premium App Insights

ADA draw insights for target groups by deep diving into each individual app of interest across market of interest at country, region and state level.

ADA draw insights for target groups by deep diving into each individual app of interest across market of interest at country, region and state level.

*Insights are limited to selected markets only.

Individual App Insights

ADA provides understanding on the user profile of different apps and draw insights for target groups for individual app of interest:

  • Heatmap / Footfall
  • Demographics – Gender, Age Group, Personas, Affluence Level
  • Device profiles – Device brand / Carrier
  • Point of Interest (POI) categories
  • Dual Apps Penetration

Market Share

ADA tracks client and competitor’s app market share at country, region and state level.

Explore More Business Insights & Analytics

Ready to grow your business with actionable insights?

Our business insights experts are ready to help you get a clearer picture of your data and consumers.

Rozy Laxana

Head of Business Insights
& Analytics

Rozy Laxana

A veteran professional, Rozy has more than 25 years of experience in Consumer Insights, Data Analytics, and Marketing across South and Southeast Asia with a recent focus on building the digital media landscape and introducing data-driven, outcome-based marketing in Sri Lanka.
 
Rozy currently serves as the Head of Business Insights at ADA, leading a team of passionate insight experts to provide data-driven solutions and harness positive business outcomes.
 
On a personal note, Rozy is exceptionally passionate about coaching and mentoring, and she looks forward to building the next generation of leaders.
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