ADA Business Insights & Analytics

Business Insights
& Analytics

Driving Growth Through Actionable Business Insights, Data, and Analytics.

We connect data, business insights and analytics tools to accelerate your business.

ADA Business insight & Analytics

Drawing Actionable Insights from Data

Distilling insights from big data can be daunting. Often times, data without valuable business insights is just meaningless numbers. 

We organise, manage and give meaning to raw data to paint a clearer picture of your business and consumers.

Sharper Decisions with Business Insights & Analytics

COVID-19 Data Insights

Southeast Asia Recovery Index

After an unexpected 2020, how do brands navigate the post-pandemic recovery in 2021 and beyond? Leveraging on data from XACT and our analytics experts, we designed a proprietary algorithm to track the return to the New Normal in Southeast Asia.

Explore More Business Insights & Analytics

Ready to grow your business with actionable insights?

Our business insights experts are ready to help you get a clearer picture of your data and consumers.

Rozy Laxana

Head of Business Insights
& Analytics

Rozy Laxana

With more than 25 years of experience in Consumer Insights, Data Analytics, and Marketing across South Asia and Southeast Asia, Rozy serves as the Regional Practice Head of Business Insights & Analytics. She leads a team of passionate insight experts to provide data-driven solutions and harness positive business outcomes. Her team of data analysts, data scientists, business consultants, and industry experts work closely to collect invaluable data points, build relevant models, and extract the right consumer insights with the aim of driving better decisions in the corporate world.

Deep-diving into customer behaviour, analytics, and consumer insights has resulted in the strengthening of clients’ database via Data Enrichment, streamlining Customer Lifecycle Management (CLM) processes, and delivering Consumer Personas and Next Best Offer Models to trigger usage upliftment.

Previously as the Managing Director of Sri Lanka, she set up the local market operations and led the team of digital experts to deliver comprehensive data-led digital solutions. She has a track record of driving business results and maximizing profitability for over 1000 clients through exceptional digital marketing strategies on multiple platforms.

On a personal note, Rozy is exceptionally passionate about coaching and mentoring, and she looks forward to building the next generation of leaders.

To know about what she does and her plans for Business Insights & Analytics, contact her at