Agency of the Future

Breaking the silos together

In a future where digital media consumption and the demand for data is ever-growing, we seek to enable clients to seize these opportunities and provide successful business outcomes.

ADA is home to many experts, armed with cutting-edge tech that are sure to meet (or even exceed) your expectations.

Our unique one-stop solution agency model covers all marketing and KPI needs from tailor-made creatives for each audience segment to data-driven insights that are powered by carefully curated platform agnostic media plans. These are all backed by machine learning and automation to further personalise the experience.

ADA - Agency of the Future

Crowned ‘Asia-Pacific Tech Agency of the Year 2019’ by Campaign Asia, we pride ourselves with an array of awards, notably from Digital Marketing Awards, Marketing Excellence Awards, Dragons of Asia, Mob-Ex Awards, MARKies, and Appies in 2019. All thanks to the confidence our clients had in us to run their campaigns – read our Case Studies to find out more.

We are the Agency of the Future.

We are ADA.

Anurag Gupta

Chief of Agency & Chief Operating Officer


As the Chief of Agency business, Anurag is responsible for leading teams to acquire the goals our customers need to achieve.

digital marketing

Case Studies

Localisation Matters – Burger King Case Study

A case study on how we helped Burger King Thailand’s amplify its local message with a creative ad – produced with its hyper-specific audience in mind.

Reaching Foreign Workers with Data – Nano Case Study

How do you target foreign workers that make up 15% of the working population when more than half are undocumented.

Bridging the Digital Gap – Kalbe Case Study

A case study on how we reached out to non-digitally savvy cancer patients and grow Kalbe’s revenue by 30% through digital transformation.

17x Increase in Gross Transaction Value (GTV) | Boost e-Wallet Case Study | Malaysia

A case study on how agile adaptation with data-driven insights helped Boost grow over 400% in a predominantly cash society.

350 Credit Card Sign Ups in Less than a Month | Banking Case Study | Thailand

Data made the difference. The bank needed new credit card users – we got them that and more.

Disrupting Giants – The Yoodo Case Study

Yoodo had recently launched as Malaysia’s first and only fully digital telco provider.

#MostHappening 11.11 – Malaysia Airlines Case Study

Malaysia Airlines achieved 2.5X increase in ticket revenue from the 11.11 online shopping day phenomenon.