Held at MITEC, Kuala Lumpur on 23-26 April 2019, Malaysia Social Media Week 2019 (MSMW2019) gathers brands, social influencers and industry experts to explore social trends in Malaysia.
Adrian Burton was invited to join a panel discussion on “Unleashing The Value of Consumer Data” where he expounded on the value of data in todays’ social media ecosystem and studies showed..
99% of global decision makers believe that data is critical to achieve success
62% are unable to turn data into actionable insights
68% are struggling to bring data, technology and creative together
Only 10% APAC Marketers are able to convert data into actionable insights, measure and prove their ROI.
He provided explanations on how data can be used before concluding with the statement – Those who own data, will own the furture”
Upon conclusion we were presented with a token of appreciation by the closing speaker YB Dato’ Seri Anwar Ibrahim.
On 14 November 2019, as part of our continuous efforts to expand our footprint, we have officially l...
Big wins were waiting for us – 2 Silver and 3 Bronze awards.
Mahesh Neekalantan, Regional Agency Partnerships Director pitched the case study of Malaysia Airline...