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Adrian Burton shares the Future of Digital Marketing at Malaysia Social Media Week 2019

Held at MITEC, Kuala Lumpur on 23-26 April 2019, Malaysia Social Media Week 2019 (MSMW2019) gathers brands, social influencers and industry experts to explore social trends in Malaysia.

Adrian Burton was invited to join a panel discussion on “Unleashing The Value of Consumer Data” where he expounded on the value of data in todays’ social media ecosystem and studies showed..

99% of global decision makers believe that data is critical to achieve success

However

62% are unable to turn data into actionable insights

And

68% are struggling to bring data, technology and creative together

Only 10% APAC Marketers are able to convert data into actionable insights, measure and prove their ROI.

He provided explanations on how data can be used before concluding with the statement – Those who own data, will own the furture”

Upon conclusion we were presented with a token of appreciation by the closing speaker YB Dato’ Seri Anwar Ibrahim.

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