“Even now two things are clear: the last phase of the pandemic will be drawn-out and painful, and COVID-19 will leave behind a different world.” – The Economist
The issues confronting marketers in Southeast Asia are obvious: as the pandemic continues to muddy the waters for growth and customer engagement, what data and insights do they need to cross over to the New Normal? What has or hasn’t changed in how customers shop, move around or use apps? Which changes are likely to be permanent, and which are temporary? And how can brands strengthen their customer acquisition and retention amid this roiling unpredictability?
These are some of the questions our new COVID-19 dashboard and index were built to answer. Leveraging on data from XACT and our analytics experts, we designed a proprietary algorithm to track the return to the New Normal in Southeast Asia that gives marketers a bird’s eye view on consumer behaviour throughout the region, so that brands can be empowered to make informed choices.
*Data updated every Wednesday