ADA x Treasure Data

Translate Millions of Data Points into Individual Customer Journey

Every year, US$140 billion worth of opportunities are lost globally due to disconnected data. In this digital age, your customers are more than just data points on dashboards.

With a Customer Data Platform (CDP), marketers can connect the dots between disjointed or incomplete data to build a clearer view of their customers, gain greater insights into their needs, and orchestrate engaging personalised experiences.

Screenshot of Customer Data Platform Dashboard from Treasure Data

Data Unification & Single Customer View

Ingest and unify customer data from marketing, sales, and product systems, including Customer Relationship Management (CRM), web and mobile app logs, email marketing, eCommerce, IoT, and more, to create a single customer profile.

Insights & Machine Learning

Use machine learning recommendations, affinity, and predictive scoring to analyse customer data and provide a better view of the customer journey across channels, uncovering trends, and correlations to help improve the experience.

Personalised Activations

Provides real-time profile data to marketing systems to deliver personalised, targeted experiences across channels and devices. 

Boost ROI

Optimise the entire customer journey from discovery through advocacy, to increased revenue. Reduce costs by sending the right messages, to the right customers, at the right time.

About Treasure Data

With harmonised data, your business can operate like a finely tuned instrument. From integrating millions of data points to orchestrating personalised engagement across channels, a CDP built for your business can help. 

Combined with ADA’s online and offline data from over 375 million devices around APAC, let our CDP experts supercharge your MarTech stack and boost your marketing ROI.  

Speak to Our CDP Experts