Every year, US$140 billion worth of opportunities are lost globally due to disconnected data. In this digital age, your customers are more than just data points on dashboards.
With a Customer Data Platform (CDP), marketers can connect the dots between disjointed or incomplete data to build a clearer view of their customers, gain greater insights into their needs, and orchestrate engaging personalised experiences.
Ingest and unify customer data from marketing, sales, and product systems, including Customer Relationship Management (CRM), web and mobile app logs, email marketing, eCommerce, IoT, and more, to create a single customer profile.
Provides real-time profile data to marketing systems to deliver personalised, targeted experiences across channels and devices.
Optimise the entire customer journey from discovery through advocacy, to increased revenue. Reduce costs by sending the right messages, to the right customers, at the right time.
With harmonised data, your business can operate like a finely tuned instrument. From integrating millions of data points to orchestrating personalised engagement across channels, a CDP built for your business can help.
Combined with ADA’s online and offline data from over 375 million devices around APAC, let our CDP experts supercharge your MarTech stack and boost your marketing ROI.