ADA x Optimizely

Create a seamless digital journey for your customers

Developing an effective digital experience that transform your company takes data-driven decisions, continued experimentation, and constant invention. As a partner of Optimizely, ADA will help you navigate your digital journey through Optimizely to unlock your full digital potential. 

Intelligent Content

Develop highly relevant content to deliver effective and efficient communication that resonates deeply with customers. Drive engagement and grow revenue with creative, personalised content to increase the customer lifetime value.  

Adaptive Commerce

Grow acquisition, conversion, and retention by rapidly adapting in the face of changing trends and expectations. Learn how to automatically segment and target customers in real time, predicting behaviour with each and every touchpoint. 

B2B Commerce

Boost conversions, cross-sells, upsells, and order value with personalised product recommendations. Discover the best ways to utilise RFQs, buyer budgets, and price matrix for clever management of B2B distribution.

Digital Optimisation

Collaborate with ease and more effectively on content strategy, creation, and analytics by utilising customer data, experimentation, and AI-driven recommendations for optimised personalisation and digital experience.

Streamlined Deployment

Streamline high quality releases with swift and safe code validation from users throughout the entire development cycle. Deploy behavioural targeting and real-time activation, including unique segmentations, 1:1 personalisation, and automation of campaigns.  

Ready to take your digital experiences to the next level?

Digital Experience Platform
Welcome - Marketing Planning
Web A/B Testing
Intelligence Cloud
Customer Data
Content Management
Feature Management
B2B Commerce
B2C Commerce

Find out how our partnership helps you transform your customer experience here

About Optimizely

Optimizely’s leading digital experience platform (DXP) empowers teams with the tools and insights they need to create and optimize in new and novel ways. With Optimizely, you can operate with data-driven confidence to create hyper-personalized experiences. Our content, commerce, intelligence, and experimentation capabilities make even the most complex scenarios simple. The world’s greatest companies chose Optimizely including Visa, H&M, Microsoft, Slack, IBM, Atlassian, Starbucks, and many more.

Want to drive new business growth strategies for your business?

Our MarTech team is ready to partner with you to drive outcome-based growth with a clear ROI.

Yih Cheng Yak

Head of Consulting, Marketing Technology