Mega Trends for 2021 and Beyond
This century is best described as the era of uncertainty. In this event, we explore the biggest drivers of change that will influence businesses and the impact these trends will have on all aspects of our lives as consumers.
PRESENTED BY
Sumant Mandal
Founder & Managing Partner,
March Capital Partners
Emergence of Super Apps in a Digital First Future
Super Apps or Super Disruption? A new breed of tech giants have emerged out of the East and they are already encroaching on “traditional” businesses across most industries.
PRESENTED BY
Mohd Khairil Abdullah
Axiata Digital, Boost
MODERATOR
Adrian Burton
Special Projects, ADA
Digital Transformation in Traditional Industries
How traditional behemoths can transform into digital ones? Business leaders today need to think differently about how their business should evolve to meet the demands of the new normal consumer.
PRESENTED BY
Florian Hoppe
Partner & Digital Practice Lead,
Bain & Company
PRESENTED BY
Keynote: 2021 – A Strategic Opportunity
Adopting agile and ever-evolving strategies will be how businesses move forward from the lessons of the 2020 crisis. Explore what it takes to turn 2021 into a strategic opportunity.
PRESENTED BY
Srinivas Gattamneni
CEO, ADA
Digitalisation of Financial Services
The financial services sector is undergoing a large-scale digital transformation. New technologies are enabling all financial services companies to overhaul operations and identify different ways of serving their clients.
PRESENTED BY
Edward Kilian
CMO, LinkAja
MODERATOR
Keith Lee
Head of Financial Services,
Business Insights
ADA
Digitalisation of Telco
Telcos need to rewire themselves to work in agile ways and make data-driven decisions to keep up with customers’ increasing demands for simple digital experiences. Discover our proprietary Business Insights tools to inform all your Telco business decisions here.
PRESENTED BY
Anthony Rodrigo
CIO, Axiata
PRESENTED BY
David Arcelus
CCO, XL
MODERATOR
Kirill Mankovski
Managing Director,
ADA in Indonesia
Consumer Insights Explorer
Consumer Insights Explorer gives you direct access to insights on consumer behaviours, preferences, and lifestyles both online and offline. Watch how to leverage data over intuition. Schedule a demo.
PRESENTED BY
Pawaris Sae-Lee
Regional Data Enabler, ADA
Digitalisation of Retail
Going digital is essential in helping retailers conquer the ‘New Consumption’. The retail industry during COVID-19 has been a big reset and a force for change where it’s a do or die for many businesses. Take the lead, explore our Retail Business Insights Dashboards and Location Planning tools.
PRESENTED BY
Ian Cruddas
Head of Retail,
Petronas
MODERATOR
Adrian Tan
Head of Retail,
Business Insighs,
ADA
Digitalisation of CPG
The digital consumer now has access to a wider range of products and services. They now demand a new model of value creation from the CPG industry. This holds major opportunities for companies prepared to radically reshape for the digital world—and clear risks for those who fail to.
PRESENTED BY
Rashi Goel
Marketing & Consumer Comms,
Nestle India
MODERATOR
Anurag Gupta
Chief of Agency & COO,
ADA
Video Analytics and Creation Engine
A social video machine learning analytics tool, coupled with an AI-powered content recommender. Video Analytics and Creation Engine monitor billions of videos daily to provide insights for brands to monitor campaigns and create videos that resonates with target audiences. Schedule a demo.
PRESENTED BY
Eileen Khor
Head of Creative Innovation,
ADA
Digitalisation of Automotive
The automotive industry is changing rapidly and is moving away from the traditional role of hardware provider. Automotive companies must embrace the role of provider of connected mobility and transportation solutions. Rev up your marketing with our Automotive Business Insights Dashboard.
PRESENTED BY
Manisha Seewal
Group CMO,
Carro
MODERATOR
Yih Cheng
Director, Business Solutions,
ADA in Singapore
Closing – Marketers of the Future
Marketers are now racing to meet the needs of a new era. Does this call for a new type of marketer? One that can find smarter uses of data, starting with consumer insights and working outwards? Marketers that can rethink customer experiences and accelerate e-commerce? Marketers that can move beyond vanity metrics to actionable measurement and attribution?
PRESENTED BY
Anna Gong
CEO, PERX Technologies
MODERATOR
Gabey Goh
Asia Editor, WARC
Past Webinars
Digital transformation is no longer optional for businesses that want to survive the current climate.
In the new world where consumer behaviours are ever-evolving, it’s paramount for retail banks, insurance industry to rapidly adapt and adopt digital innovation.
Introducing ADA’s cost-per-outcome model where you only pay for tangible results.
