This century is best described as the era of uncertainty. In this event, we explore the biggest drivers of change that will influence businesses and the impact these trends will have on all aspects of our lives as consumers.
Super Apps or Super Disruption? A new breed of tech giants have emerged out of the East and they are already encroaching on “traditional” businesses across most industries.
How traditional behemoths can transform into digital ones? Business leaders today need to think differently about how their business should evolve to meet the demands of the new normal consumer.
Adopting agile and ever-evolving strategies will be how businesses move forward from the lessons of the 2020 crisis. Explore what it takes to turn 2021 into a strategic opportunity.
The financial services sector is undergoing a large-scale digital transformation. New technologies are enabling all financial services companies to overhaul operations and identify different ways of serving their clients.
Telcos need to rewire themselves to work in agile ways and make data-driven decisions to keep up with customers’ increasing demands for simple digital experiences. Discover our proprietary Business Insights tools to inform all your Telco business decisions here.
Consumer Insights Explorer gives you direct access to insights on consumer behaviours, preferences, and lifestyles both online and offline. Watch how to leverage data over intuition. Schedule a demo.
Going digital is essential in helping retailers conquer the ‘New Consumption’. The retail industry during COVID-19 has been a big reset and a force for change where it’s a do or die for many businesses. Take the lead, explore our Retail Business Insights Dashboards and Location Planning tools.
The digital consumer now has access to a wider range of products and services. They now demand a new model of value creation from the CPG industry. This holds major opportunities for companies prepared to radically reshape for the digital world—and clear risks for those who fail to.
A social video machine learning analytics tool, coupled with an AI-powered content recommender. Video Analytics and Creation Engine monitor billions of videos daily to provide insights for brands to monitor campaigns and create videos that resonates with target audiences. Schedule a demo.
The automotive industry is changing rapidly and is moving away from the traditional role of hardware provider. Automotive companies must embrace the role of provider of connected mobility and transportation solutions. Rev up your marketing with our Automotive Business Insights Dashboard.
Marketers are now racing to meet the needs of a new era. Does this call for a new type of marketer? One that can find smarter uses of data, starting with consumer insights and working outwards? Marketers that can rethink customer experiences and accelerate e-commerce? Marketers that can move beyond vanity metrics to actionable measurement and attribution?
The pressure to create a steady stream of quality content is higher than ever. But the faster you move, the easier it is to stumble. We hate to see bad content happen to good brands, so today we’re sharing our fixes for the worst. However, going viral is only half the success. Failing to generate positive conversion rate results could spell disaster.
Cookie-less world bring concern to most marketers. Being depended on cookies for delivering targeted campaigns, understanding the consumer behaviour, building a market segmentation, and creating the right message, cookie-less world perceived as the end of the digital marketing era. Here, we will share our point of view in how to embrace the future, as well as sharing some tips on how to prepare the 2020 digital marketing plan.
Demystifying Data’ aims to empower marketers with the knowledge of identifying gaps in sparse and unorganised data sets. Join ADA’s motley crew of data scientists, Darren Chong & Karyna Yoong, as they uncover and demystify data to better plot your business and marketing strategies in today’s digital world
