We collected data of all 5 major oil and gas businesses within the countries we focused on diving into the data gathered specifically for Brand X Oil and Gas and compared it against the market leader, Competitor 1. There was a direct correlation between the footfall for Brand X and Competitor 1.
- As Brand X increased in footfall
- Competitor 1 decreased in footfall
Insight 1: Brand X managed to successfully win over customers from Competitor 1.
Data set: We compared footfall share of 2018 against 2019