In a world where almost everything is digital, there are those who are still not fully connected.
For some, it could be lack of access to mobile internet; for others, it’s accessibility of devices; and for most, it’s just far too complicated.
ADA Reach helps to keep things simple through something everyone is adept to using – SMS (short message service).
If you’re thinking, “But recurring SMSes will be quite costly” – then you are correct.
Fortunately, there’s USSD (Unstructured Supplementary Service Data), which uses just mobile signal and does not require mobile data or cost the user anything, except a bit of their time.
ADA Reach is available in Indonesia, Sri Lanka, and Bangladesh.
Read our case study to find out how we helped Kalbe bridge the digital gap in Indonesia.