8 steps to your best-ever eCommerce mega sales season including eCommerce inventory management, data and analytics.

ADA Thought Leadership
eCommerce Marketing Guide for Your Best-Ever Mega Sales Season

Boost your sales this holiday season with our hands-on guide.

From content and promotions to inventory and fulfillment, brands have one chance to get it right during the year-end mega sales rush. In the 8 Steps to Your Best-Ever eCommerce Mega Sales Season, ADA’s eCommerce strategy and enablement experts break down the essential steps and best practice brands should follow to make this mega sales season their best ever.

Here are some key questions the report will address:

  • What metrics and campaign variables should my brand be tracking? 
  • How do I integrate my brand’s creative strategy with commercial? 
  • How should I design my PDP to increase conversions during 11.11? 
  • Which channels, keywords, and tactics will give my campaign the highest ROAS? 
  • How will my marketers monitor sales performance in real-time via a single source of truth?

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Sherry Tan

Regional Head of eCommerce

Sherry Tan

With an extensive experience in retail, both online and offline, Sherry is an eCommerce specialist, previously the Head of Tesco MY private labels and one of the pioneer of Tesco Grocery Online’s launching. Prior to joining ADA, she was the Chief Business Officer of Lazada Malaysia, responsible for the growth of Lazmall while also managing multiple categories, namely FMCG and Mobile.
She is now the Regional Head of eCommerce for ADA, leading and managing the design, planning, strategy, and execution of eCommerce solutions and products for brands.
A believer of retail therapy, her passion is travelling and of course, shopping!