Thought Leadership

Boost your sales this holiday season with our hands-on guide.

From content and promotions to inventory and fulfillment, brands have one chance to get it right during the year-end mega sales rush. In the 8 Steps to Your Best-Ever eCommerce Mega Sales Season, ADA’s eCommerce strategy and enablement experts break down the essential steps and best practice brands should follow to make this mega sales season their best ever.

Here are some key questions the report will address:

  • What metrics and campaign variables should my brand be tracking? 
  • How do I integrate my brand’s creative strategy with commercial? 
  • How should I design my PDP to increase conversions during 11.11? 
  • Which channels, keywords, and tactics will give my campaign the highest ROAS? 
  • How will my marketers monitor sales performance in real-time via a single source of truth?

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Simon Paterson

Chief of eCommerce Enablement, ADA

Simon Paterson

Simon is a visionary and skilled at cultivating leadership.

As the Chief of eCommerce Enablement, Simon’s foray into eCommerce started over a decade ago in SEA. One of his stints include a role as a Senior Vice President and Group Head on On-site Traffic Strategy, along with other C-level positions in Lazada.

Prior to eCommerce, Simon gained more than 10 years of sales and marketing experience in the FMCG industry with Colgate Palmolive and Reckitt Benckiser across Australia, Europe and Southeast Asia. His extensive experience living and working in multiple cities have brought about multiple perspectives and varying ways of thinking.

Before the merger with ADA, Simon was the CEO of Awake Asia and he was able to spearhead the geographical expansion of the company into multiple countries, including Indonesia, Philippines, Malaysia, Singapore and Thailand. Now with ADA, he is dedicated to bring forth the same energy and commitment to provide brands with data-driven, AI-enabled eCommerce solutions today and into the future.

Over the weekends, Simon can be seen cycling or running around Singapore. His longest ride pre-covid involved a 200km round trip to Malaysia for a Laksa.