ADA and Branderz Communications Announce Merger

The merger will form the leading integrated firm with data analytics, artificial intelligence, and digital advertising expertise in the Kingdom.

PHNOM PENH, 29 MAY 2020ADA, the  data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions, and Branderz, a Phnom Penh based multidisciplinary creative agency, today announced the merger of the two companies. Branderz will operate under the ADA brand, offering data-driven marketing services as well as second-to-none Business Insights services to brands in Cambodia.

“We celebrate a big milestone today as the Branderz team formally joins our ADA family and merges with our operations”, said Hubert Marchand, Country Director, ADA in Cambodia. “Together, we are ready to continue winning for our customers in this market – with ADA’s data analytics and artificial intelligence expertise, and our integrated creative studio – we have the best talents, resources, and capabilities to do so.”

The merger is part of ADA’s growth strategy focused on diversifying the company’s offering and talent pool, with additional new hires and expansion planned for 2020. Born out of strong telco roots and designed to be digital champions in a disruptive world where change is truly the only constant, ADA is breaking new boundaries each day.

Marchand will continue as Country Director and Klara Grintal, co-founder of Branderz, joins ADA in Cambodia as General Manager, heading ADA’s client and creative services.

“Being part of ADA gives new meaning and quality to our work. We can now deliver more relevant data-driven creatives and content that are highly targeted and efficient. This also means that our team is now part of one of the most innovative and progressive companies in Asia and we could not be more excited”, said Grintal.

ADA in Cambodia started operations in 2018, with a vision to deliver the future of marketing by combining the best of data science, technology, creative, and content. ADA is today working with some of Cambodia’s fastest growing brands and market leaders like Smart Axiata, Samsung, and CBL Group to name few.

Branderz was founded in Cambodia in 2013 and quickly established itself as one of the top creative studios in the Kingdom, servicing brands like Starbucks, Danone, Lamborghini, Hongkong Land, and Chivas, among others.

This merger happened at an exciting time when ADA is also launching ‘Reach’ in Cambodia, the first Mobile Marketing solution powered by Telco analytics, offering a service to all brands to reach more Cambodians and use digital for their growth.

About ADA

ADA (Part of Axiata Group; Pronounced as A-D-A) is the largest company in Asia that integrates data, insights, media, and content to deliver business outcomes. Part data science, part agency, part consultancy – our eclectic and diverse talent come together to make sure our customers always emerge winners.

ADA is a rebrand of different go-to-market brands (AdParlor, AdReach, Digital Reach). Shareholders are Axiata Group Berhad and Sumitomo Corporation. Our business is anchored on 3 main pillars and powered by our deep data assets with 350 million unique profiles and >200 raw and derived attributes:

  • Integrated Planning & Delivery (Media Planning, Digital Creatives, Ad Operations, Growth Hacking)
  • Deep Media Integration (Facebook, Google, Telco, AVOD)
  • Merged Analytics (Data Consulting, Data Enrichment, Audience Center)

For media enquiries, please contact:

Fiona Ng, Marketing & Communications, ADA
+6019 257 8277, fiona.ng@ada-asia.com