Who We Are

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.

Our Vision & Mission

We exist to make our customers and people win.

ADA is an integrated digital marketing business with a vision to deliver the future of marketing by combining the best of data science, technology, creative, and content.

Our mission is to create compelling marketing solutions that deliver disproportionate business outcomes.

Our Manifesto

At ADA, it all begins with the Data.
Numbers, really. But numbers that paint pictures.
Pictures of people and how they live, travel, work and play.
Pictures of how they consume.
Pictures that tell us stories.
Armed with these staggeringly precise and insightful customer portraits,
And our capability to seamlessly fuse data, media and creative.
We are able to create and deliver compelling and persuasive campaigns,
That deliver disproportionate business outcomes.
Outcomes that are not fluffy. Or vague.
Leads, acquisitions, conversions, & sales – data that measures client’s success.
Because, you see, at ADA, it all ends with the Data, too.

Women At ADA

We firmly stand for gender equality at ADA, and we confront and challenge our unconscious biases. We strive to achieve gender balance – in our numbers, ranks, treatment and benefits. Learn more about our efforts towards cultivating an equal place for all, and hear from the Women at ADA here.

Corporate Governance

In alignment with Axiata Group Berhad, ADA abides by the core values of uncompromising integrity and exceptional performance. We commit to conducting business with zero tolerance to any forms of bribery and corruption.

Anti-Bribery and Anti-Corruption
Policy Statement

Anti-Bribery and
Anti-Corruption Policy

Whistleblowing Policy

We have provided a channel for our employees, shareholders, suppliers and customers to voice their concerns in an effective, responsible and secure manner.

Visit https://axiatagroup.integrityline.com to report actual or suspected misconduct, illegal, or unethical behaviour.