Meet Our Leaders
Srinivas Gattamneni
He leads ADA, the largest company in Asia that integrates data, insights, media, and content to deliver business outcomes across nine countries in South and Southeast Asia.
Srinivas has also served as Chief Portfolio Officer at Axiata Digital where he oversaw all M&A, portfolio operations, and investments for the Axiata portfolio of companies in digital advertising, digital financial services, and platforms.
Before joining Axiata, he founded PayZazz, a UK based mobile payments startup. Prior to that, he headed Corporate Venturing at ARM Ltd. in Cambridge, UK, and also led China operations for Motorola Mobile Devices software group in Shanghai.
Srinivas holds an MBA from London Business School and B.Eng from National University of Singapore.
Chief Executive Officer
Anurag Gupta
Anurag has more than two decades of experience in building teams, creating and executing integrated, complex communication programs spanning insights, creative, new and traditional media, and CRM. He has been in leadership roles at leading integrated communication agencies – Wunderman/Possible, WPP Team P&G Asia, DDB Mudra Max, Geometry India, Draft Worldwide East Africa, managing large teams, and working with top clients like Unilever, P&G, BP, Samsung and Vodafone. While at Wunderman, he led WPP’s largest horizontal team in Asia for P&G where he built a bespoke team of integrated communications experts to manage all in-market activities for the FMCG brand. He has more than 300 local, regional and international awards to his credit, including Cannes Gold, and AMEs Asia Gold. Anurag is also a non-executive board member and advisor for a mobile start-up, Skrilo.
Chief of Agency &
Chief Operating Officer
Fariq Cader
He started his career at Arthur Andersen affiliate and moved on to Dialog Axiata where he held various management positions in different areas like, Credit Management, Fraud Management, Revenue Assurance, Corporate Finance, Finance Operations, New Business Development, and Digital Services.
Fariq counts over 20 years of experience, of which 15 years are in the telecommunications field. During this period, he was also with the management team of “Etisalat” group’s operation in Saudi Arabia. He is a board member of many digital ventures in Sri Lanka and also a consultant to the World Bank on Mobile Money.
Chief Financial Officer
Amanda Lye
She started her career in consulting with PricewaterhouseCoopers where she specialised in project finance, feasibility studies, financial modelling and advised on fund raising for infrastructure, government services and utilities sectors. Subsequently, she joined Accenture Strategy where she focused on strategy, mergers and acquisitions as well as cross-country project management related work across telecommunications, oil and gas, and financial services.
She began her role as Associate Director of Strategy in Axiata Digital to define and shape the strategy for one of Axiata Digital’s key business pillars in digital advertising. Now, she is the Head of Strategy at ADA, which is one of the largest digital and AI businesses in the SEA region.
She holds a BSc (Hons) International Securities, Investment and Banking from University of Reading, United Kingdom.
Head of Strategy
Stephanie Caunter
She played pivotal roles in strategic transformational projects such as PwC’s rebranding exercise, and pioneered PwC Malaysia’s digital marketing efforts.
A Diversity and Inclusion advocate who used to write a monthly personal column, ‘Changing Hats’, she also enjoys mentoring young talent.
Her pride and joy are her 2 young daughters. She runs to destress. And she’s constantly battling a serious addiction to chocolate and coffee.
Stephanie is a 3 time McKinsey Youth Leadership Academy Mentor; 2 time Lean In Malaysia Career Programme Mentor; and received the Gold for Best B2B Marketer at the Malaysia CMO Awards 2018 . She graduated with a BS in Engineering from Cornell University, NY, USA.
Head of Marketing
Dai Yoshizawa
Dai started as a producer of mobile content at Lycos Japan. He then joined Sumitomo Corporation where he has held various positions. These include the role of a Digital Business Consultant for the Japan Travel Bureau and a Venture Capitalist in Silicon Valley where his investment portfolio included data intelligence, video analytics, and other internet startups. Before joining ADA, he ran the largest online supermarket in Japan and led its global expansion to China, Indonesia and other Asian regions as executive Regional Director.
Dai joins us through our relationship with Sumitomo Corporation as Head of Product and is in charge of whole product management, from development to execution.
On a personal level, Dai loves travelling and has a preference for the outdoors exploring beautiful scenic spots.
Head of Reach Business
Vittorio Furlan
As a management consultant, he has worked with clients to define and implement their digital, data and analytics strategy. Among his accomplishments, he has helped banks to drastically improve customer experience, telcos to make use of their data and education providers to improve students’ performance.
He came to Malaysia to drive the growth of EY Data and Analytics where he created a full-fledged practice offering strategy, data science & engineering, and big data solutions.
On a personal note, he is a strong believer of “mens sana in corpore sano” – a Krav Maga practitioner, a trail runner and a biker even. A global citizen, he is fluent in English and Italian – has lived in Europe, UK, Middle East, Australia, and New Zealand and holds impressive credentials from Computer Science degrees to MBAs.
Head of Business Insights
Simon Samuel
Originally trained in finance, Simon is a Fellow member of the Institute of Chartered Accountants UK. He was an early pioneer of the benefits of customer analytics and decisioning. Simon has been instrumental in building personalised marketing and pricing capability, delivering multi-million-pound benefits for the leading retail bank in the UK. Benefitting from a diverse career path incorporating finance, Deloitte Digital consultancy, and more recently Centrica – The UK’s largest utility and IoT connected home provider.
Simon and his family have been in Malaysia since May 2018 where, prior to joining ADA, he provided consultancy support to drive the adoption of data analytics across many of Malaysia’s largest organisations.
In his spare time, Simon is a running enthusiast and has competed in many marathons across the globe.
Head of Data Analytics
Mahesh Neelakantan
Prior to ada, Mahesh was employed with Ogilvy Action working with brands such as Coca Cola, Cadbury and Castrol. While at OgilvyAction, he led the office to win 3 successive Twin-Peak (Creative and Effective) awards given to the same piece of work. He also has had the opportunity to set up start-ups thrice across markets. Mahesh is an avid speaker at marketing forums, trainer for IACT and an occasional contributor to industry magazines.
Regional
Head of Growth
Melanie Devanayagam
In her current role, Melanie oversees a multi-market team that delivers on a broad range of HR specialties including; Performance, Talent Management and Organization Development, Employee Services (Hire to Retire), Foreign Talent Acquisition and Management, Policy Development and Implementation and Compliance and Facilities Management.
In addition to her leadership role, Melanie allocates significant time nurturing and developing graduates, leaders and key talent across business units in the areas of core Functional Skills Building, Leadership Development, Performance Management, Internal Mobility and Employee Issue Resolution.
Melanie is a graduate of Finland’s Helsinki School of Economics & Business Administration and attained a Diploma in Professional Training from the International Air Transport Authority (IATA). She also achieved her Six Sigma, Customer Black Belt & Lean Six Sigma certifications, through GE Aircraft Engines’ – ‘At the Customer for the Customer’ program.
In her spare time, Melanie’s ‘family first’ approach has her spending quality time raising her two sons and her two fur kids. She keeps active through long walks and spends an adequate amount of time inventing health recipes for her family.
Head of HR Operations
Adrian Burton
Adrian currently spearheads ADA in Malaysia. He leads a team of solution-focused industry digital marketing & content experts which help brands to solve their business pain points through an innovative and integrated approach to digital marketing. Having a deep understanding of consumer data and insights, he and his team are able to drive a data driven approach to their clients’ campaigns and maximising ROI throughout the campaign life stage. He has delivered this for top clients across Asia – in telecommunications (Yoodo, XL, Robi, Airtel), banking digital (BCA, Commonwealth bank) and wallets cash (Boost).
His experience covers global and regional roles where he led large teams on marketing-related market entry strategies, business transformation and strategic turnaround execution for digital businesses in emerging and developing markets. His industry specialisation is in the music streaming, telecommunications and banking/ fintech sectors. He also collaborated on and managed marketing budgets in excess of $100M and across 22 different countries, bringing new digital services to over 1 billion new users.
Regional
Special Projects
Rozy Laxana
Managing Director
Sri Lanka
Suraj Gerard Sivaprasad
Suraj has over 24 years of experience in corporate planning and sales in the Energy, Power and Telecommunication sectors. His association with Telecoms began in March 1999 with MYCOM International where he was the Regional Business Development Director for Asia Pacific and subsequently as Country Manager for PT. MYCOM Networks in Indonesia.
He also brings operator experience to the table, having spent time with Maxis in Malaysia as Head of Commercial Partnerships and Alliances.
His experience with Telco Analytics started in 2012 with Actix Ltd, followed in 2014 with silicon valley based start up Carrier IQ where as Vice President for Asia Pacific, he seeded Device level Data Analytics into the Asian Telcos before Carrier IQ was bought over by AT&T in early 2016.
Prior to joining ADA, he was Group CIO of AI XPRT, a UK based international company providing end-to-end B2B solutions with unique proprietary technology and algorithms within the FinTech and RegTech space extracting and processing the data across multiple sources and various formats using real AI and Machine Learning tech platforms.
As Group CEO of CellOS Ltd. a public company headquartered in Melbourne Australia, he spearheaded the Data Analytics software solution vendor for big data monetization and improved network intelligence for the mobile communications networks with operations Globally.
Suraj is highly motivated, results oriented and loves managing people to develop their key potential to the highest level of achievement capable.
Managing Director
Indonesia
Faradi Bachri
Prior to ada, Faradi was the Managing Director at Dentsu Aegis Indonesia where he achieved over 80% growth, making Dentsu Aegis Network Indonesia, the best performing market in the network within Asia Pacific. Prior to Dentsu, Faradi was the General Manager at Tequila Digital (TBWA agency) where he is credited with re-building a dying Tequila digital business from scratch. In a career spanning nearly 15 years, Faradi has won numerous awards across local, regional and global platforms.
Country Director
Indonesia
Yogi Triharso
Country Director, Reach
Indonesia
Lam Lai San
General Manager
Indonesia
Summer Choo
With over 15 years’ in global MNCs and her own start-up agency, Summer has vast experience in business management and is an advocate for data and technology propelled solutions. At ADA, she helms business development and optimisation of digital initiatives powered by data and technology for regional brands focusing on go-to-market strategies and acquisitions. Supported by a robust data engineering team, Martech analysts and automation partnerships, she drives holistic business solutions for transparent outcomes.
In her other life, she’s a yoga enthusiast and has great appreciation for coffee for someone who is quite caffeine intolerant. Coffee workshops or yoga retreats are on her holiday plans whenever possible.
Country Director
Singapore
Suppakit Limboonsong
Country Director
Thailand
Ted Kim
Country Director
Korea
Hubert Marchand
Having spent over 3+ years with ada based out of the Malaysia office, Hubert has worked on numerous regional accounts, helping customers win across multiple emerging markets.
Originally from the Netherlands, outside of work he loves to travel and explore different parts of Asia – so much so, he married one……
Country Director
Cambodia
Mayi Baviera
Mayi has been working in digital advertising for the past 13 years – starting out as a creative copywriter, moving on to digital strategic planning, and account servicing. She has helped grow multiple brands in Electronics, Telcos, QSRs, and Retail functions. Prior to ada, she has been with Cheil as their Digital Director, and FCB Manila as a Business Unit Director.
But at her heart is Horticulture. She is a proud mother to a collections of orchids and she can have healthy discussion about all things green and growing. She also holds a degree in Psychology from Miriam College.
Country Director
Philippines
Low Bee Yin
Prior to joining ADA, Bee Yin was the Commercial and Marketing Director with one of the biggest electrical, IT/digital, and furniture retailer in Asia – Courts Malaysia, responsible for marketing, merchandise planning and buying, credit sales and value-added services.
When not championing brand campaigns or exploring solutions to solve clients’ business challenges, Bee Yin enjoys traveling and working on her passion research project of understanding online consumer behaviours.
Country Director
Malaysia
Ashraful Haque
Highly creative, his leadership and communication skills with successful track record in leading diverse cross-functional projects made ‘Grameenphone’, the leading telecommunications service provider in Bangladesh, the most loved brand across all categories. He later brought ‘Robi’, the second largest mobile network operator to new heights by making it the ‘#1 Socially Devoted Brand in the World’.
Consistently identified as “fast track” individual, Ashraf has received the highest accolade from Axiata Group and is recognised as an ‘Axiata Champion’.
Country Director
Bangladesh
