Media Centre

Press Releases

ADA Has The Scoop On Millennials – 73% Have Kids Below 7!

Southeast Asia
Malaysia
Singapore
Thailand
Marketing In Asia

ADA Appointed As Digital Agency By Cosmoderm

Southeast Asia
Malaysia
Singapore
Thailand
Marketing In Asia

ADA and Branderz Communications Announce Merger

Forming the leading integrated firm with data analytics, artificial intelligence, and digital advertising expertise in the Kingdom.

ADA Appoints New Country Director in Bangladesh – Ashraful Haque

Based in Dhaka, Bangladesh, Ashraf is in charge of establishing ADA as the most reliable data partner to drive business growth for different companies by providing business insights, digital media planning and buying, and combining it with powerful creative solutions.

ADA partners with MullenLowe S’ng & Partners and M&C Saatchi

ADA welcomes two new agency partners in Malaysia – MullenLowe S’ng & Partners and M&C Saatchi – to their agency partner programme, Fusion by ADA.

ADA Invests MYR 60 million in Data and Talent; Strengthening Malaysia’s Data Infrastructure

ADA Appoints New Head of Data Analytics – Simon Samuel

ADA proving strengths in consumer insights and performance marketing.

ADA: Thai Businesses Urged to Adopt Data-Driven Marketing in Preparation for Digital Transformation

A subsidiary of listed Axiata Group, ADA see itself as the ‘agency of the future’ – being part data science, part agency, part consultancy.

ADA Appointed as ClassPass’ Digital Agency

ADA proving strengths in consumer insights and performance marketing.

ADA Brings New Business Model to Thai Ad Industry by Focusing on Outcome and Data

A subsidiary of listed Axiata Group, ADA see itself as the agency of the future – being part data science, part agency, part consultancy.

ADA Business Insights – Here to Help Businesses Make Better Decisions

Take the guesswork out by using data to attain meaningful consumer insights KUALA LUMPUR, 27 AUGUST 2019 – ADA (Part

ADA wins Samsung Cambodia digital account

Phnom Penh, 11 July 2019– ADA, the largest company in Asia that integrates data, insight, media & content to deliver

Kirill Mankovski appointed by ADA as Managing Director of their Indonesian operations

IoT champion joins the leadership team of the “agency of the future” JAKARTA, 1 July 2019 – ADA, the largest

ADA appointed as Kowa Pharmaceutical Asia Pte. Ltd.’s digital agency

ADA wins on the back of their consumer insights and media expertise SINGAPORE, 8 JULY 2019 – ADA, the largest

ADA strengthens its leadership team as it doubles its headcount

The diverse new line-up brings ADA closer to positioning itself as the agency of the future KUALA LUMPUR, 24 JUNE

Friesland Campina Digital Marketing Partner

ADA is appointed FrieslandCampina Indonesia’s Digital Media Agency

ada has been awarded digital media advertising duties as FrieslandCampina’s Digital Media Agency.

ADA In the News

We have been featured! Here are some of our news and articles that have been published around the web. For more information, do contact us.

ADA and Branderz Communications Announce Merger: the Leading Integrated Firm with Data Analytics, Artificial Intelligence, and Digital Advertising Expertise in Cambodia

Cambodia
Fresh News

Pandemi dan Sikap Kita terhadap Lingkungan

Indonesia
Detik.com

Raya Tetap Raya, Buat Baik Dengan Boost

Southeast Asia
Malaysia
Singapore
Thailand
Marketing In Asia

Ramadan during COVID-19: Your playbook to the emerging personas during the festive season

Southeast Asia
Malaysia
Singapore
Thailand
WARC

Boost shines spotlight on unity during Raya amidst unique times

Southeast Asia
Malaysia
Singapore
Thailand
Marketing Interactive

Brand harus lihat 5 kebiasan baru di masa Covid-19

Indonesia
Investor Daily

Life in Singapore Within Four Walls Amidst COVID-19

Singapore
Money FM

Berbagi dari Rumah Melalui Parsel Lebaran

Indonesia
Tirto.id

Consumptive and productive behaviour during pandemic

Indonesia
Suara.com

Views From The Top : Showing Care and Concern

Singapore
The Business Times

Perubahan Tren Konsumen dan Persona Marketing Baru Saat Pandemi Covid-19

Indonesia
Digination.id

Welcoming new normal

Indonesia
Medcom.id

Pandemi COVID-19 di Seluruh Dunia, Dorong Perubahan Perilaku Konsumen

Indonesia
Markettrack.id

Analis catat perubahan perilaku konsumen karena COVID-19

Indonesia
Line Today

Covid-19 Sebabkan Perubahan Perilaku Konsumen

Indonesia
Line Today

Sejak 15 Maret, kunjungan ke sejumlah mal di Jakarta menurun hingga 50 persen dibandingkan awal 2020

Indonesia
Tagar.id

Pengamat: Perilaku Konsumen Berubah Selama Pandemi COVID-19

Indonesia
Pantau.com

Analis Sebut Ada Enam Perilaku Konsumen Baru Akibat Pandemi Covid-19

Indonesia
Ceknricek

Covid-19 Ubah Perilaku Konsumen Secara Signifikan

Indonesia
Medcom.id

Analis Sebut Covid-19 Hasilkan Perilaku Konsumen Baru

Indonesia
Validnews.id

Perubahan Perilaku Konsumen Imbas Covid-19

Indonesia
Carapandang

Analis catat perubahan perilaku konsumen karena COVID-19

Indonesia
Antara News

COVID-19 Mendorong Perubahan Perilaku Konsumen Secara Signifikan

Southeast Asia
Malaysia
Singapore
Thailand
Marketing In Asia

Efek Corona, Pengguna Aplikasi Belanja Naik Empat Kali Lipat

Indonesia
Line Today

Dua Bulan Terakhir, Tren Belanja Online Naik Tiga Kali Lipat

Indonesia
The World News

Covid-19 Mewabah, Perilaku Konsumen Jungkir Balik

Indonesia
Skanaa

Pandemi Covid-19, Belanja Online Naik Daun

Indonesia
Metropolitan.id

Efek Corona, Pengguna Aplikasi Belanja Naik Empat Kali Lipat

Indonesia
CNN Indonesia

Online shopping trends goes up 300 percent

Indonesia
Sumeks.co

Online shopping trends goes up 300 percent

Indonesia
Jambi Update

Online shopping trends goes up 300 percent

Indonesia
Fin.co.id

Dua Bulan Terakhir, Tren Belanja Online Naik Tiga Kali Lipat

Indonesia
Fajar.co.id

Online shopping trends goes up 300 percent in the pandemic time

Indonesia
BRNews.id

Tren Belanja Online Naik 300 Persen

Indonesia
Radartegal.com

Wabah Corona Mengubah Perilaku Konsumen, Produsen Gadget Banting Harga

Indonesia
Yahoo Berita

Covid-19 Mewabah, Perilaku Konsumen Jungkir Balik

Indonesia
Republika

Normal Baru dan Ketergantungan Digital

Indonesia
Kompas

Perusahaan AI ADA jelaskan aplikasi produktivitas naik 150 persen selama pandemi

Indonesia
Tek.id

Wabah Corona Mengubah Perilaku Konsumen, Produsen Gadget Banting Harga

Indonesia
24Berita

Dampak Wabah COVID-19 Terhadap Persona Konsumen di Indonesia

Indonesia
Info Komputer

Ditemukan 6 Persona Baru Konsumen Akibat Pandemi Covid-19

Indonesia
SWA

Covid-19 Mewabah, Perilaku Konsumen Jungkir Balik

Indonesia
Warta Ekonomi

Mengenal Enam Persona Baru di Masa Krisis

Indonesia
Marketeers

Covid-19 Mewabah, Perilaku Konsumen Jungkir Balik

Indonesia
Investing.com

Wabah Corona Mengubah Perilaku Konsumen, Produsen Gadget Banting Harga

Indonesia
Viva

Potret Perubahan Perilaku Konsumen Sejak Physical Distancing

Indonesia
Marketeers

Dampak PSBB: Makin Efisien, Belanja Balas Dendam Bantu Pemulihan

Indonesia
Bisnis.com

During Ramadan, brands shelve expansive campaigns in favour of toned-down purposeful DIY work

Singapore
Campaign Asia

How consumer behaviour has changed due to Covid-19, and how businesses are reacting to the new normal

Thailand
NBT

How consumer behaviour has changed due to Covid-19, and how businesses are reacting to the new normal

Thailand
NBT

Ramadan 2020 Data Trends for Marketers In Singapore, Malaysia And Indonesia

Singapore
Marketing In Asia

Corona Datang, Belanja Online Naik Tiga Kali Lipat

Indonesia
Kaltim Prokal

Belanja Online Naik hingga 300 Persen, Ini Hasil Lengkap Analisa ADA Tentang Perilaku Konsumen

Indonesia
Warta Kota

Memahami Perilaku Konsumen Akibat Wabah Covid-19

Indonesia
Koran Jakarta

Munculnya gaya hidup baru

Indonesia
Koran Jakarta

Memahami Perilaku Konsumen Akibat Dampak Covid-19

Indonesia
Koran Jakarta

Social Distancing dan Dampaknya Terhadap Perilaku Konsumen

Indonesia
Rilis Pedia

Kunjungan ke Mall Berkurang Drastis

Indonesia
Harian Aceh Indonesia

Begini Perubahan Perilaku Konsumen Gara-gara Corona

Indonesia
Bisnis.com

Transportasi Umum Berpotensi Besar jadi Agen Penyebaran Virus Corona

Indonesia
Daily Mail

Dampak Pandemi Covid-19 Social Distancing Munculkan Dua Perilaku Baru

Indonesia
Investor Daily Indonesia

Kunjungan ke Mall Berkurang Drastis

Indonesia
Republika

ADA: Aplikasi Penunjang Produktivitas Banyak Diakses Selama WFH selain E-commerce

Indonesia
Tech In Asia

Belanja Online Meningkat Pesat di Tengah Pandemi Covid-19

Indonesia
SWA

Gara-Gara Corona, Aktivitas Belanja Online Naik 400 Persen

Indonesia
Daily Mail

Gara-Gara Corona, Aktivitas Belanja Online Naik 400 Persen

Indonesia
Terbaik News

Gara-Gara Corona, Aktivitas Belanja Online Naik 400 Persen

Indonesia
Liputan6

Riset: Belanja Online Meningkat Pesat di Tengah Pandemi Covid-19

Indonesia
Tempo

Penggunaan Aplikasi Belanja dan Produktivitas Meningkat Karena Social Distancing

Indonesia
Info Komputer

Di tengah pandemi Covid-19, belanja di marketplace meroket 300%

Indonesia
Kabarbisnis

Aktivitas Belanja Online Naik Lebih dari 400%

Indonesia
Medcom.id

Aplikasi Belanja Naik 300% Penggunaannya Saat Social Distancing

Indonesia
Selular.ID

Penggunaan Aplikasi Belanja Naik 300% Selama Pandemi

Indonesia
TechBiz.id

Brand Harus Kuatkan Pemasaran Online Saat Social Distancing

Indonesia
SWA

Consumer behaviour changed since the Covid-19 outbreak: ADA identified 9 consumer personas

Singapore
Media Buzz

Ibrahim Sani’s Notepad: ADA’s 9 Consumer Personas

Malaysia
Astro Awani

Strategies for marketers to navigate the uncertainty of COVID-19 in Southeast Asia

Singapore
Branding In Asia

Marketers Guide to 9 Personas of Self-Isolating Consumers

Southeast Asia
Malaysia
Singapore
Thailand
INDVSTRVS

9 SEA consumer personas born out of COVID-19

Southeast Asia
Malaysia
Singapore
Thailand
Marketing Interactive

Tech: App consumption fuelled by politics and disease

Malaysia
The Edge Markets

Brands spread April Fools’ cheer: Did you fall for it?

Southeast Asia
Malaysia
Singapore
Thailand
Marketing Interactive

Combatting Covid-19: Mission Save Bangladesh stands beside underprivileged communities

Bangladesh
The Daily Star

Flexiwork to the fore

Singapore
The Business Times

Perilaku Warga Di Tengah Pandemi COVID-19

Indonesia
CNN Indonesia

Perilaku Warga Di Tengah Pandemi COVID-19

Indonesia
TRANSTV

Perubahan Perilaku Akibat Wabah

Indonesia
TRANS7

Influence: What AI and big data are telling marketers

Singapore
Money FM

Weathering a tornado of change

Singapore
The Business Times

4 Data-Driven Strategies for Southeast Asian Marketers as COVID-19 Further Threatens Economic Decline

Singapore
CNA 938

Here’s how brands can tap the $2.2 trillion Ramadan opportunity

Singapore
Campaign Asia

ADA Presents Ramadan 2020 Data Trends For Marketers

Singapore
Marketing In Asia

Ramadan 2020 – 7 Data Trends for Marketers in Indonesia, Malaysia, and Bangladesh

Singapore
Branding In Asia

The Change in Behaviour

Malaysia
BFM

How to reach Asian consumers during Ramadan

Singapore
Digital In Asia

Bouncing back from COVID-19: Five data-driven strategies for SEA Marketers

Southeast Asia
Malaysia
Singapore
Thailand
WARC

ADA Asia: E-commerce industry benefitting from COVID-19 outbreak | Market Edge

Philippines
ANC 24/7

Membaca Pola Konsumsi Informasi Korona

Indonesia
Republika

Pola Konsumsi Informasi Masyarakat Terkait Virus Korona

Indonesia
Investor Daily

How Did The Coronavirus (COVID-19) Impact Travel?

Malaysia
Marketing In Asia

Mewabahnya Virus Corona Ubah Pola Konsumsi Netizen

Indonesia
Detikcom

Informasi Virus Corona Paling Banyak Berasal dari Sumber Tidak Resmi

Indonesia
Info Komputer

Video soal Virus Korona, Paling Tinggi Malah di Kategori Komedi

Indonesia
Harianaceh Indonesia

Video soal Virus Korona, Paling Tinggi Malah di Kategori Komedi

Indonesia
Okezone

Masyarakat Banyak Cari Video Edukasi Soal Korona

Indonesia
Media Indonesia

As COVID-19 globalises, online chatter morphs to follow local concerns

Malaysia
Campaign Asia

Heboh Virus Corona, Video Covid-19 Langsung Diburu Masyarakat

Indonesia
RB Media

Menakar Pola Konsumsi Informasi Virus Corona

Indonesia
Tech Daily

Did You Know That The Coronavirus (COVID-19) Is Not New?

Malaysia
Marketing In Asia

Video Soal Informasi Virus Corona Paling Banyak Dicari Orang Asia

Indoensia
Bisnis.com

Heboh Virus Corona, Video Covid-19 Langsung Diburu Masyarakat

Indonesia
Indozone Media

Lebih dari 20,000 video virus corona mendapatkan viewers terbanyak

Indoensia
Gadget Diva

20 ribu Video Terkait Virus Corona Tersebar di Internet

Indonesia
Trendtech Indonesia

Data-driven Strategy is Future of Marketing: Agency

Indonesia

The Jakarta Post

ADA: Thai businesses urged to adopt data-driven marketing in preparation for digital transformation

Thailand

Manager Online

Ibrahim Sani’s Notepad: Switching iOS – Android

Malaysia
Astro AWANI

Getting to know the world of Data Science

Malaysia
TRAXXfm

ClassPass hands ADA Singapore digital duties for Asia Pacific

Singapore
Marketing Interactive

ADA Business Insights helps Businesses Make Better Decisions

Malaysia
Marketing Magazine

ADA brings new business model to Thai ad industry by focusing on outcome and data

Thailand
Positioning Mag

Targeted Advertising – An Orwellian Concern?

Malaysia
BFM

Ogilvy Media innovates for Sprite with groundbreaking campaign featuring real-time weather updating advertisements

Sri Lanka
adaderanabiz

BBF DIGITALK on Data Evolving Advertising Industry

Bangladesh
BBF.com

Samsung Cambodia hands ada digital duties

Cambodia
Marketing Interactive

The Edge: Axiata’s ada plans ad industry disruptions using data

Malaysia
The Edge

ADA appointed as Kowa Pharmaceutical Asia Pte. Ltd.’s digital agency

Singapore
PR Newswire

Kirill Mankovski Tinggalkan XL Axiata

Indonesia
Bisnis.com

Data science specialist ada pursues ‘agency of the future’ positioning with senior level appointments

Malaysia

Indonesia

Singapore

Philippines

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ADA In the News