Get better business outcomes by upskilling in MarTech and marketing.

As digitalisation sweeps across industries, brands have struggled to ride the wave, especially when it comes to utilising data and marketing technology effectively. In the 6 Steps to Drive Growth With Marketing Technology, ADA’s experts take a deep dive into how brands can build the right MarTech stack, upgrade the customer experience, and accelerate business growth.

The eBook offers best practice strategies for using MarTech to:

  • Optimise the conversion funnel
  • Boost customer lifetime value
  • Maximise ROI for MarTech
  • Improve customer experiences
  • Harness first-party data
  • Build internal team capabilities

More on MarTech

Want to drive new business growth strategies for your business?

Our team is ready to partner with you to drive and measure outcome-based growth with a clear ROI.

Chris Wiseman

Head of Marketing Technology Practice, ADA

Head of Marketing Technology, Chris Wiseman

Chris Wiseman

Chris leads Marketing Technology, a team dedicated to helping businesses understand growth opportunities. We start by looking at their current business, customer and technology, from this we look at their full marketing and sales funnel to identify growth strategies. We then work to bring these growth strategies to life and continuously optimize them.

With over 15 year’s experience in digital marketing technology. He previously worked in Sitecore as Head Of Alliances, helping over 200 partners in APAC deliver marketing technology solutions to customers. Before that he worked at Ogilvy where he built a CX/UX division from the ground up working across 12 countries and as a digital consultant to help businesses drive growth covering digital channels, CRM, data, mobile and ecommerce.

In his spare time, he sits on the advisory board for Republic Polytechnic to help groom the next generation of Singapore talent from the School of Arts & Technology.