A weekend staple for many families, shopping malls have become lifestyle centres to many Malaysians, where a trip could include going to the movies, dining out, viewing an exhibit, and maybe even actual shopping.
While this would have been the typical mall trip pre-COVID-19, you may ask, how are shoppers spending their time at the mall as we go through this pandemic?
ADA together with market research company Pinnacle Analytics, conducted a study to better understand ‘The Current Shopping Behaviour Among Klang Valley Shoppers’.
The survey, which was conducted after the first CMCO (17-23 July) looked at Klang Valley shoppers who were between 18 to 55 years of age and had visited a shopping mall at least once in every 2-3 months in the year 2019.
The team at Pinnacle Analytics combined conventional research together with big data analytics to ensure the accuracy of data captured for better prediction.
This was complemented by a detailed analysis of each retail outlet through ADA’s Retail Business Insights Dashboard (BID), which provided the report with rich insights on the various retail outlets in the Klang Valley. Through Retail BID’s interactive heatmap, we could identify the popular spots at an outlet and how many people it attracted.
The big question we wanted the answer for is if shopping malls were attracting the same pool of shoppers currently as compared to pre-MCO?
Below are 5 key shopper insights that we uncovered: