Adopting agile and ever-evolving strategies will be how businesses move forward from the lessons of the 2021. Explore what it takes to turn 2022 into a strategic opportunity.
Digging for Gold: Harnessing First-Party Data for Growth
To kickstart their digital marketing transformation journey, brands need to look at the data they already own or have access to.
Looking at the right sources for data is crucial for brands. But more importantly, how do marketers and brand managers extract actionable insights from it? And ultimately, how do brands use these insights to grow their business?
End-to-end Excellence: Why Brands Need Partners Not Agencies
Marketers are now racing to meet the needs of a new era. Does this call for a new type of marketer? One that can find smarter uses of data, starting with consumer insights and working outwards? Marketers that can rethink customer experiences and accelerate e-commerce? Marketers that can move beyond vanity metrics to actionable measurement and attribution?
The Future of Marketing Measurement and App Growth
This session dives into the impact of data privacy policies towards our measurements within the marketing realm. We also talk about how this affects app growth and will be going through a checklist to scale your apps up.
Mobility Re-imagined: Where Are Your Shoppers in The New Norm
This session dives into the behavioral shifts seen within consumers in the endemic phase. Experts from ADA & Cosmose AI talks about the latest footfall trends, best practices we can learn and adapt within this period ad key takeaways from retailers in Hong Kong and China.
Find out why and how you can have full visibility on data within your organisation, increase collaboration and efficiency among teams and departments, and all work towards a unified growth strategy.
Turning Singles' Day US$100B Momentum Into a 365-day eCommerce Strategy
The 11.11 shopping phenomena has been giving eCommerce and salers record-breaking sales revenue thanks to an effective strategy rollout on the day itself. Learnings from this one-day sale is key, as it allows brands to address blind spots and and amplify good practices to be implemented throughout the year.
In this session, business leaders from Lazada Group and conglomerate Colgate Palmolive share winning strategies and key takeaways for Singles-Day from a brand, a marketplace platform, and an industry expert for a peek from all perspectives.
SPEAKER:
Sara Scrittore
Vice President Customer Development, Asia-Pacific
Moony Li
Executive Vice President, Lazada Marketing Solutions, Lazada Group
Customer expectations have changed. With WhatsApp being the preferred messaging app in many countries in Asia, today’s customers expect to be able to engage and contact a business instantaneously. Discover practical use cases on how you can create automated conversational chatbots to build brand loyalty and deliver an excellent customer experience.
