Digging for Gold: Harnessing First-Party Data for Growth
To kickstart their digital marketing transformation journey, brands need to look at the data they already own or have access to.
Looking at the right sources for data is crucial for brands. But more importantly, how do marketers and brand managers extract actionable insights from it? And ultimately, how do brands use these insights to grow their business?
Adopting agile and ever-evolving strategies will be how businesses move forward from the lessons of the 2021. Explore what it takes to turn 2022 into a strategic opportunity.
SPEAKER:
Srinivas Gattamneni
CEO, ADA
The Missing Piece In Your App Growth Strategy
Coming soon in November
Adopting agile and ever-evolving strategies will be how businesses move forward from the lessons of the 2021. Explore what it takes to turn 2022 into a strategic opportunity.
SPEAKERS:
Ronen Mense
President, AppsFlyer
Arfaqul Alam Ribo
Regional Director, Growth
Acquisitions, ADA
The Future of CX Lies In Conversational Chatbots
Coming soon in November
Customer expectations have changed. With WhatsApp being the preferred messaging app in many countries in Asia, today’s customers expect to be able to engage and contact a business instantaneously. Discover practical use cases on how you can create automated conversational chatbots to build brand loyalty and deliver an excellent customer experience.
SPEAKER:
Ramesh Kumareson
Head of Customer Engagement Solutions, ADA
How SEA Brands Thrive by Breaking Data Silos
Coming soon in November
A social video machine learning analytics tool, coupled with an AI-powered content recommender. Video Analytics and Creation Engine monitor billions of videos daily to provide insights for brands to monitor campaigns and create videos that resonates with target audiences. Schedule a demo.
SPEAKER:
Vittorio Furlan
Head of Business Insights, ADA
End-to-end Excellence: Why Brands Need Partners Not Agencies
Coming soon in November
Marketers are now racing to meet the needs of a new era. Does this call for a new type of marketer? One that can find smarter uses of data, starting with consumer insights and working outwards? Marketers that can rethink customer experiences and accelerate e-commerce? Marketers that can move beyond vanity metrics to actionable measurement and attribution?
SPEAKER:
Anurag Gupta
Chief Operating Officer, ADA
Turning Singles' Day US$100B momentum into a 365-day ecommerce strategy with Unilever and Lazada
Coming soon in November
Adopting agile and ever-evolving strategies will be how businesses move forward from the lessons of the 2021. Explore what it takes to turn 2022 into a strategic opportunity.
SPEAKERS:
Emma Paterson
Senior VP, LazMall
Abishek
Director, Global Design for Channel Head, Unilever
Sherry Tan
Head of eCommerce, ADA
MORE SESSIONS COMING SOON
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