Re.Con : Driving Business Impact Through Digital in 2022

ADA Virtual Conference

Watch published sessions on-demand

Digging for Gold: Harnessing First-Party Data for Growth

To kickstart their digital marketing transformation journey, brands need to look at the data they already own or have access to. Looking at the right sources for data is crucial for brands. But more importantly, how do marketers and brand managers extract actionable insights from it? And ultimately, how do brands use these insights to grow their business?

SPEAKERS:

Sean Valencia

Marketing Strategist, Treasure Data

Yih Cheng Yak

Head of Consulting, ADA

How Petronas Used Intelligent Creatives to Drive Sales and Win Awards

Coming soon: 2nd week of October

Discover how PETRONAS used data and insights to develop personas and intelligent creatives to drive store visits and eventually win awards!

SPEAKERS:

Khazalin Ghuzal

Head of Retail Strategy and Marketing, PETRONAS

Sarah Yuzaidi

Senior Business Consultant, ADA

Eileen Khor

Head of Creative Automation, ADA

Keynote: Planning for 2022 and Beyond

Coming soon: 2nd week of October

Adopting agile and ever-evolving strategies will be how businesses move forward from the lessons of the 2021. Explore what it takes to turn 2022 into a strategic opportunity.

SPEAKER:

Srinivas Gattamneni

CEO, ADA

Planning for 2022 and Beyond

The Missing Piece In Your App Growth Strategy

Coming soon in November

Adopting agile and ever-evolving strategies will be how businesses move forward from the lessons of the 2021. Explore what it takes to turn 2022 into a strategic opportunity.

SPEAKERS:

Ronen Mense

President, AppsFlyer

Arfaqul Alam Ribo

Regional Director, Growth Acquisitions, ADA

ADA ReCon - The Missing Piece In Your App Growth Strategy

The Future of CX Lies In Conversational Chatbots

Coming soon in November

Customer expectations have changed. With WhatsApp being the preferred messaging app in many countries in Asia, today’s customers expect to be able to engage and contact a business instantaneously. Discover practical use cases on how you can create automated conversational chatbots to build brand loyalty and deliver an excellent customer experience.

SPEAKER:

Ramesh Kumareson

Head of Customer Engagement Solutions, ADA

ADA ReCon - The Future of CX Llies on Conversational Chatbots

How SEA Brands Thrive by Breaking Data Silos

Coming soon in November

A social video machine learning analytics tool, coupled with an AI-powered content recommender. Video Analytics and Creation Engine monitor billions of videos daily to provide insights for brands to monitor campaigns and create videos that resonates with target audiences. Schedule a demo.

SPEAKER:

Vittorio Furlan

Head of Business Insights, ADA

ADA Re.Con - How SEA Brands Thrive by Breaking Data Silos

End-to-end Excellence: Why Brands Need Partners Not Agencies

Coming soon in November

Marketers are now racing to meet the needs of a new era. Does this call for a new type of marketer? One that can find smarter uses of data, starting with consumer insights and working outwards? Marketers that can rethink customer experiences and accelerate e-commerce? Marketers that can move beyond vanity metrics to actionable measurement and attribution?

SPEAKER:

Anurag Gupta

Chief Operating Officer, ADA

ADA Re.Con - End-to-end Excellence: Why Brands Need Partners Not Agencies

Turning Singles' Day US$100B momentum into a 365-day ecommerce strategy with Unilever and Lazada

Coming soon in November

Adopting agile and ever-evolving strategies will be how businesses move forward from the lessons of the 2021. Explore what it takes to turn 2022 into a strategic opportunity.

SPEAKERS:

Emma Paterson

Senior VP, LazMall

Abishek

Director, Global Design for Channel Head, Unilever

Sherry Tan

Head of eCommerce, ADA

MORE SESSIONS COMING SOON

Are you prepared for 2022?

Take our survey on 'State of Digital Maturity in 2022' and stand a chance to receive a premium travel backpack worth up to USD1,000.